Be a good Facebook Friend #marketingmonday

July 7, 2014 in Blog, Marketing Monday

As Facebook has changed it’s algorithms drastically, Facebook pages are getting less traction, and personal accounts are getting even more notice than before.
So, depending on your business, you could leverage your personal network to promote or market… but you want to be careful!

Facebook is a little like church. If you stand up in the middle of the service and invite everyone to stop by your grocery store, you’ll get some dirty looks… because it feels a little, well… dirty.

I know my business survives on personal connections. Most of my business comes from a friend of a friend who saw my blog posts or facebook posts, and they referred people to me because of that. You CAN turn your friends into a referral marketing machine… but you want to do it carefully, or else you will turn them off.

So let me give you some simple advice for using your PERSONAL facebook to promote your business….

1. Don’t be a idiot.
Remember that everything you post matters. I shouldn’t HAVE to say that Saturday Night Drunken Selfies, and personal and family drama will hurt your public reputation, but it’s true. It can hurt your chances at landing jobs, getting into schools, and in promoting your business.  Potential clients and customers WILL remember the things you posted on facebook.

2. Politics and Religion.
I won’t say that you CAN’T discuss these things publicly, but understand, that these discussions DO influence your friends opinions about you. If you are going to discuss them, do it with reason and compassion. Don’t bash or hate. And don’t post things that could be misconstrued as bashing or hating.  Check your sources, and make sure you back up your claims with reasonable arguments… and that leads us to our next point…

3. Be NICE.
Take the time to say THANK YOU on facebook when someone does or says something nice. Send thank you notes, either privately or publicly(where appropriate) for things that happen OFFLINE as well.

Be sure to offer complements, encouragement, and hope.

4. Be authentic.
It’s okay to ask for help. It’s okay to express your feelings. It’s okay to BE who you are… but you want to make sure that your expressions are NOT overwhelming.
If you make a mistake, own up to it.
Be sure to demonstrate that you ARE a good person without tooting your own horn. And if you have to toot your own horn… you might want to spend some time working on the person that you are… so that you ARE a nice person… and not just pretending….

5. Josh’s Rule of Thumb.
You have five fingers, and one of them is a thumb. If you are going to use your personal account to promote your business… imagine your thumb is your business post (a “thumbtack” if you will) and your other fingers are real life stuff.

You should post a minimum of four or five real life posts (pics of your cat, inspirational quotes, and interesting discussions) for every one business promotion.

Some say this number should be closer to 1:7… and that might be more accurate… just make sure you don’t go past 1:4. If you do… your personal page starts to feel “spammy” and uncomfortable.

6. Be a good friend.
This should go along with being nice… but there’s a great blog post here that describes proper facebook friend ettiquete. It’s a great read.
http://mashable.com/2013/08/04/facebook-friend-etiquette/?utm_cid=mash-com-fb-main-link

7. Don’t overdo event and group invitations.
You can invite people to events… but you’ll want to be sure NOT to be too annoying with it.

As far as inviting people to groups… especially a group where you are going to market products to them… do it sparingly. It’s best to ask them first.

8. Be careful with tags.
NO ONE likes to get tagged in a photo they are not in. Unless it’s a photo of their grandkids….

but I don’t want to get a notification and then have a picture on my profile of your discount sneakers flyer. No one does. So tag people in photos they are in… don’t tag them just to make sure they see it.

9. Wall Posts – use sparingly.
You can share your blog posts directly on the walls of friends that you KNOW want to read it. Your mutual friends will see it too…  but I would do it sparingly. Try to do it if they are already interested in what you are sharing…

10. Relationships are golden.
Remember the girl scout song? Make New friends, but keep the old… one is silver and the other gold.

If you have an existing relationship with someone… you want to do whatever you can to make that relationship stay. Tick them off with too much marketing, and you lose a friend.
You wouldn’t wear your sandwich board to their house for dinner… so make sure that your communication is NOT JUST about your business.

11. Don’t be afraid to invite your contacts.
When you meet someone in real life, get their business card, and look them up on facebook. Send them a friend request. Don’t be offended if they don’t accept… but adding them to your personal network can be a GOOD thing!

12. Don’t send game requests.
People hate them. ‘Nuff Said.
Besides… if you are working on your business, you shouldn’t have time for Farmville.

13. Do Post Often.
And do comment and engage on your friends pictures and posts.
A fresh post on your personal profile daily would be a minimum.

14. Klout
Facebook PAGES has insights to track and measure your engagement. But there isn’t an internal feature to track and measure how well you are using your personal page to connect.

I recommend signing up for Klout.com, which gives you some good metrics. You can use Klout to track a Facebook Page or a Facebook Profile, but at this time… it can only do one or the other.

Don’t get too hung up on your klout score… but you CAN use it to see how people are engaging with your content.

July 7

Free Advertising Secrets – Part 4

December 23, 2013 in Blog, Video


In this series, we’re going to look at some ways to get advertising, without spending one  red cent. (or any other color for that matter.)

Note – nothing in life is truly free. I would never recommend that someone develop an advertising strategy without some kind of budget – but the point of this is to demonstrate that advertising does not always need to be expensive, and that you can trade TIME, ENERGY, and CREATIVITY for MONEY when it comes to communicating your message!

So – Part three of our series:

4.  Gorilla (Guerrilla) Marketing

I’ve started and not finished a book on Gorilla Marketing – some day I’ll wrap it up – but my awesome clients have kept me very busy with work – so sometimes my OWN writing gets stuck on the shelf – like the saying about the hairdresser’s hair looking the worst….

but the idea of Guerrilla Marketing is that it’s an alternative and low cost way to get the word out – typically by replacing a big budget with a  lot of creativity.

Here’s what Wikipedia says about it.
Guerrilla marketing is an advertisingstrategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

Here’s a FANTASTIC article that gives you some Guerrilla Marketing ideas

Why not think outside the box?

 

Do you need some help coming up with some marketing strategies?

CONTACT ME TODAY – AND I’LL HELP YOU BUILD A MARKETING CAMPAIGN TO SHARE YOUR MESSAGE WITH YOUR TARGET!

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Free Advertising Secrets – Part 3

December 16, 2013 in Blog, Video


In this series, we’re going to look at some ways to get advertising, without spending one  red cent. (or any other color for that matter.)

Note – nothing in life is truly free. I would never recommend that someone develop an advertising strategy without some kind of budget – but the point of this is to demonstrate that advertising does not always need to be expensive, and that you can trade TIME, ENERGY, and CREATIVITY for MONEY when it comes to communicating your message!

So – Part three of our series:


 

3. Publicity

Publicity is pretty simple, actually. It’s getting media attention that you didn’t pay for. The secret is learning to write a press release, and submitting it to all of your local media outlets.

There’s also an element of building a relationship with your local media – and to be honest, I plan on writing a book about the art of publicity in the future – but I’ll give you a few tips now.

A) Do something newsworthy. Chances are good – a LOT of what you do might already be newsworthy. If you have a fairly public type organization, a new staff person might be worth of a press release. If your company makes a charitable donation, or if you get your employees to volunteer to do some kind of community service – these things are worthy of a press release.

Don’t miss up on any opportunity to get news coverage.

B) Write your press release as though it is an article in the paper. If they don’t have to edit it – they’ll like it even more – but keep in mind – they MAY edit it. They may also NOT publish it. But keep submitting to your local news outlets (radio, tv, newspaper, local blogs, etc) anyway!

C) Follow up with a THANK YOU every time one of your press release gets published. It’s about the relationship. If the media LIKES you – they’ll publish future releases. Be a friend. It will come back to you.


Do you need some help coming up with some marketing strategies?

CONTACT ME TODAY – AND I’LL HELP YOU BUILD A MARKETING CAMPAIGN TO SHARE YOUR MESSAGE WITH YOUR TARGET!

First Name (required)

Last Name (required)

Your Email (required)

Subject

Your Message

or call: 814-636-0152

Free Advertising Secrets – Part 2

December 9, 2013 in Blog, Video


In this series, we’re going to look at some ways to get advertising, without spending one  red cent. (or any other color for that matter.)

Note – nothing in life is truly free. I would never recommend that someone develop an advertising strategy without some kind of budget – but the point of this is to demonstrate that advertising does not always need to be expensive, and that you can trade TIME, ENERGY, and CREATIVITY for MONEY when it comes to communicating your message!

So – Part two of our series:
2. Market to Existing Customers – Upsell – Re-engage – Word of Mouth
We talked in our Effective Advertising series about building a relationship.
This is where that comes into play.

Upsell – When someone is in your store or at your desk, or on the phone – train your sales staff to UPSELL. Make sure that no matter what you are offering – there’s always another product to offer. Make it easy to bundle in additional services or products. “Do you need a hammer to go with these nails today?”  “Since you’re getting car insurance with us, are you interested in getting a quote for your homeowners insurance today as well?”

This advertising happens solely by asking one more question with every transaction. Cost – FREE.

Re-engage – If you have a company newsletter, or a call list –  or some other way to follow up with and re-engage your previous/current customers – you’ll find what powers every successful business – repeat customers.

Word of Mouth – Want to build a good word of mouth campaign? Train your workers to encourage your customers to tell their friends. Also – if you make a customer happy – get a testimonial! Just ask them to write you a review on your social media page – or have them email you their thoughts – and then use that testimonial to get the word out! You can use these in your PAID advertising as well – but if you build into your system the idea that your services are good enough to tell others about – then you train your staff to encourage all of your customers to spread the word!
“Thanks for stopping in today! Tell your friends about us!”

Another good idea –  encourage people to CHECK IN on facebook or another social media when they stop in.

If you want to spend a few dollars – you can look into a building a referral rewards program. My friend runs an insurance company. His referral program works well. He gives a small gift for each referral, and then enters them into a monthly and yearly drawing for bigger prizes. He sends his small gift with a thank you note – and reaps a fantastic amount of new business from referrals.

Do you need some help coming up with some marketing strategies?

CONTACT ME TODAY – AND I’LL HELP YOU BUILD A MARKETING CAMPAIGN TO SHARE YOUR MESSAGE WITH YOUR TARGET!

First Name (required)

Last Name (required)

Your Email (required)

Subject

Your Message

or call: 814-636-0152

Free Advertising Secrets – Part 1

December 2, 2013 in Blog, Video


In this series, we’re going to look at some ways to get advertising, without spending one  red cent. (or any other color for that matter.)

Note – nothing in life is truly free. I would never recommend that someone develop an advertising strategy without some kind of budget – but the point of this is to demonstrate that advertising does not always need to be expensive, and that you can trade TIME, ENERGY, and CREATIVITY for MONEY when it comes to communicating your message!

So – Part one of our series:
1. Leveraging the Power of Social Media
The more strategic you are with facebook, twitter, linkedin, google plus, and your blog, the more effective you’ll be.

A) Let’s start from the beginning – set up an account  or a professional profile on each of the above social networks.  Invite your network – you should be able to import your contacts, which should help.

B) If possible – link your blog to automatically post there. (You can use If This Then That  http://www.IFTTT.com  to set up a recipe that will automatically post from your blog.)

C) Make a strategy. You can just post random things as they happen, or share pictures of cats. But your most effective social networking will come with a strategy. Figure out what you are going to post, and when. Then take the time to schedule your posts. (you can use a program like hootsuite if you want to schedule across networks.)

D) Post regular, Post Often, Have Fun.

E)Think about a budget. YES – We’re talking about free advertising. But if you CAN put a little cash on an ad campaign on facebook or twitter – it will be effective in building engagement. You don’t have to spend it. If you’re GOOD at social networking – you might not even need to spend any. But it can’t hurt!

Do you need some help setting up your Social Media Accounts, and optimizing them for results? Do you need help coming up with a social media strategy?
CONTACT ME TODAY – AND I’LL HELP YOU LEVERAGE SOCIAL MEDIA TO YOUR ADVANTAGE!

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