Holiday Marketing Basics: After the Holidays!

December 28, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: After the Holidays!

holiday marketing basicsHolidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays?

Don’t think that just because you are done with Christmas that you are done with marketing!
A lot of people got gift certificates and CASH for Christmas – especially kids and teenagers! Guess what – before they go back to school the first week in January – their parents are going to take them shopping to spend their Christmas money – and yet – I don’t often see ads speaking to this.

What if you KILLED it with marketing that starts on December 26th and tries to capture parents and kids wanting to spend Christmas money? I bet you would make almost as much as you did the month before Christmas!

Holiday Marketing Basics: Leveraging Your Special Offers

November 25, 2015 in Blog, Marketing Monday

holiday marketing basicsHoliday Marketing Basics: Leveraging Your Special Offers

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!


If you are going to offer a coupon or a special offer – make sure you do something to leverage it!
What do you mean, Josh, you crazy elf?

I mean – get an email address. Train your checkout staff to ask everyone for their email. Make coupons only valid with email address.  Offer a discount if they sign up for your newsletter or join your facebook page.

Why? because this is PERMISSION MARKETING. It gives you a chance to sell something to them next month, when the holidays are over!

Holiday Marketing Basics:Traditional Media

November 18, 2015 in Blog, Marketing Monday

holiday marketing basicsHoliday Marketing Basics:Traditional Media

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!


Traditional Media is often neglected by advertisers because advertising rates are expensive, and the old model is not always effective. How can you turn it up this holiday season?

1. Sign up for a “Christmas Greeting” on the radio or tv. They are a great way to get your name out there, and often at a discounted price.

2. Do an insert in your local newspaper that features your Christmas specials! Full Color Pictures are a must!

3. Direct Mail – Christmas Cards!!!!! (include a coupon, free gift,  or special offer as a special gift!)

What are some ways to use these for free?  

Email a quote and a soundbyte (just record your quote on your phone or computer)  to your local radio and newspaper on Black Friday to tell them how busy you are.   Send an invite to the TV station to come interview you in the middle of the holiday rush.  Answer questions like: What is your best selling item this christmas? Are people spending more cash than normal this year? What do you think of businesses open on Thanksgiving?
You might get some of this PR coverage – you might not – but you definitely won’t if you don’t send them SOMETHING!

The Dog Days of Summer Marketing: Blogging

August 31, 2015 in Blog, Marketing Monday

 
The Dog Days of Summer Marketing: Blogging
In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

Last week I mentioned that the tradition of “back to school” in the fall is something that seems to resonate across out culture – even if we aren’t going back to school, and if we don’t have kids. As summer comes to a close – people are thinking less about the “freedom” of summer, and about getting back to the grind. This is something to keep in mind as you thinking about blogging.

Post “back to school” specials, or talk about the new fall tv lineup. Talk about fall sports like football – and use the excitement of starting something new to drive the feel of the posts that you write!

The Dog Days of Summer Marketing: Social Marketing

August 24, 2015 in Blog, Marketing Monday

 

The Dog Days of Summer Marketing: Social Marketing

In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

Using social media is really not as complicated as you might think.
I think the key is just looking for natural, organic things to post about. Post pics from around your office. Comment on the weather!  Ask questions. Be inspiring. Think outside of the box.

Don’t just try to sell your product. Your social media is about building a relationship with your readers – not just selling.

My “rule of thumb” – you have four fingers – one thumb. For every one sales-y type post – have four other interesting posts that don’t sell anything at all – but build relationship.

Something to think about – as August comes to a close – people are gearing up for the fall! It’s natural ebb and flow in our culture, thanks to years of “Back to School” – everything from entertainment and sports to school itself is rooted in that “settling in” and “starting up” rhythm.  Plan your marketing accordingly!

Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Blogging

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The Dog Days of Summer Marketing: Email Marketing

August 17, 2015 in Blog, Marketing Monday

 
The Dog Days of Summer Marketing: Email Marketing
In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

It’s not hard at all to get into email marketing. Here’s what I would recommend.

1. Set up an account at Mailchimp. Why? it’s easy, it’s free, and it’s versatile. Plus – it has all the right stuff to keep you from getting your web address blacklisted for spam.

2. Build your list.
-Ask every customer for their email, and send them a request to subscribe.
-Make coupons valid only if they provide their email address. (you can put a disclaimer saying that they’ll recieve a message to opt in to your list.)
-. Do a giveaway and collect email addresses for entry. (Great way to build your list!)

3. Make a plan.
You can set up email lists that work on based on your website updates. You can also write a unique email weekly or monthly – and it’s not hard at all to work ahead with these!

Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Social Marketing

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The Dog Days of Summer Marketing: Mobile Marketing

August 10, 2015 in Blog, Marketing Monday


The Dog Days of Summer Marketing: Mobile Marketing

In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

Everywhere you go, people are looking down at their cell phones. Church. The Freeway. The Subway. During a date with their sweetheart.

Why not get your stuff on that phone! There’s a zillion ways to take advantage of mobile marketing. I’m only going to list a few things that you can use – some of them you might already be doing without realizing it.

1. Build an App. This can be an expensive prospect – but depending on what your company does – this could be a very profitable way to connect with customers.

2. Mobile Advertising. The easiest way to get in is with Google Adwords. Many app developers allow you to advertise on their apps through the Google ad network. Can be as much or as little as you want to spend.

3. Your Website.  If your website is not responsive to mobile devices yet – it’s time to make it that way. You want people to be able to view and access your site on their phones – if they can’t – then that is lost revenue for you!

4. Facebook/Twitter/Pinterest – Social networking works WELL with mobile.
Keep them updated – because most people are engaging on these networks on their phones, instead of their computers. Keep active – and you’ll see them connect with you.

5. Google Maps/Places – Make sure your business location is on Google Maps/Places. You want to claim your listing and update it to make sure it is optimized, and has links to your website, and all the pertinent information. People using local search will see and can find you, as well as navigate to your location. Make sure your address is correct on the map  and if not contact Google to get it corrected!

Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Email Marketing

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The Dog Days of Summer Marketing: Guerrilla Marketing

August 3, 2015 in Blog, Marketing Monday

The Dog Days of Summer Marketing: Guerrilla Marketing
In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

Guerrilla Marketing is a fun way to engage people. It involves a much smaller budget, but it requires a lot more creativity.

During Tax Season – Liberty Tax pays someone to dress up like the Statue of Liberty, holding a sign on the street corner. What if you rented a costume and paid your teenager to dance around and drum up business for you today?

What if you came up with some zany crazy idea that got people talking?

What if you just closed the shop – and walked around town handing out business cards?
Maybe your restaurant holds a hot pepper eating contest, or you try to break a world record.

Maybe you hand out bottles of cold water to people at the park, while wearing your company T-Shirt.
Think outside the box, do something different. Need some ideas?

http://tweakyourbiz.com/marketing/2012/08/08/100-guerilla-marketing-ideas-grow-sales-with-zero-budget/

Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Mobile Marketing

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HOT Marketing: Be Compelling

July 20, 2015 in Blog, Marketing Monday

Hot Marketing: Be Compelling
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

Your advertising needs to be compelling. It needs to COMPEL your target to become your customer.
What compels people? Lots of things! Appealing to their emotions, their lusts, their values, their fears, etc.
You can compel someone based on their positive and their negative emotions, by the way.

I’ve noticed a trend in the last few months that I’ve found interesting. Ads appealing to people with positivity – check these out….

Mcdonalds

Oreo

Coca Cola

Whatever it is you do… make sure that you communicate your message clearly, and that you connect with people.

Tune in next week for “Hot Marketing: Be Specific”
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HOT Marketing: Be Appealing

July 13, 2015 in Blog, Marketing Monday

Hot Marketing: Be Appealing
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

I talk a lot about the importance of good design, and not just because I am a designer. I firmly believe that people are attracted to beauty. They are drawn to attractive people, places and things. And so you need to keep that in mind before you type up that flyer in Microsoft Word (complete with Comic Sans)  and just throw an image that you stole from Google on it.

If the purpose of that flyer is attracting more business – it’s not going to cut it.  If you can’t design it well – then pay someone to do it. If you can’t afford to pay to design it well – then you need to do some research and learn to design it well yourself.

Quick tip if you are going to do it yourself. Bounce it off someone who is going to tell you exactly what they think. That friend that always says the wrong thing at the wrong time? Your critical mother-in-law? Yeah. Those ones. Ask THEM what they think of the design – and they’ll gladly give you some advice to make it better.

Tune in next week for “Hot Marketing: Be Compelling”
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These calls to action are not just something nice on your marketing. These are the most important part. Your marketing pieces need to tell people what to do!

I’ve tested a lot of ads. The most effective ads are ones that say “Call Us Today! 814-636-0152” Why? Because if you’ve captured someone’s attention in your ad, you’ve compelled them, and they want to respond – your specific call to action gives them direction and permission to do so!

Note: Never ever ever forget to provide your contact information. (I see this all the time)
And ALWAYS make your call to action CLEAR, CONCISE, SPECIFIC, and BOLD!

Want to know more about how Hatcher Media can help HEAT UP your marketing?
CALL TODAY: 814-636-0152

 

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