In this series, we’re going to look at some ways to get advertising, without spending one red cent. (or any other color for that matter.)
Note – nothing in life is truly free. I would never recommend that someone develop an advertising strategy without some kind of budget – but the point of this is to demonstrate that advertising does not always need to be expensive, and that you can trade TIME, ENERGY, and CREATIVITY for MONEY when it comes to communicating your message!
So – Part three of our series:
4. Gorilla (Guerrilla) Marketing
I’ve started and not finished a book on Gorilla Marketing – some day I’ll wrap it up – but my awesome clients have kept me very busy with work – so sometimes my OWN writing gets stuck on the shelf – like the saying about the hairdresser’s hair looking the worst….
but the idea of Guerrilla Marketing is that it’s an alternative and low cost way to get the word out – typically by replacing a big budget with a lot of creativity.
Here’s what Wikipedia says about it.
Guerrilla marketing is an advertisingstrategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.
Why not think outside the box?
Do you need some help coming up with some marketing strategies?
CONTACT ME TODAY – AND I’LL HELP YOU BUILD A MARKETING CAMPAIGN TO SHARE YOUR MESSAGE WITH YOUR TARGET!
or call: 814-636-0152