What Is a Sermon Series (and Why Does Every Church Need One?)
If you’re leading a church in 2025, you’ve likely heard the term “sermon series.” But what does it really mean, and why are sermon series such a powerful tool for healthy, growing congregations? Whether you’re preaching through a book of the Bible or addressing real-life issues, the way you package your preaching matters more than ever.
What is a Sermon Series?
A sermon series is a group of messages connected by a common theme, topic, or book of the Bible, delivered over several weeks. Instead of each Sunday’s sermon standing alone, a series lets you explore a subject in depth, build anticipation, and keep people engaged week after week.
For example, you might spend four weeks unpacking “The Parables of Jesus,” six weeks in a series called “Faith Over Fear,” or eight weeks journeying through the Book of Ephesians. Each message builds on the last, helping people see the bigger picture.
Expository vs. Topical Preaching: Both Can Be a Series
Some church leaders prefer expository preaching—going verse-by-verse through books of the Bible—while others use topical preaching, addressing specific subjects or life questions. The truth is, both styles benefit from being presented as a series.
- Expository Series: You might preach through the Book of Ephesians over 8 weeks, breaking the book into sections that make sense as individual messages. For example:
- “New Life in Christ” (Ephesians 1–2)
- “God’s New Family” (Ephesians 3–4)
- “Walking in Love” (Ephesians 5)
- “The Armor of God” (Ephesians 6)
- Topical Series: You could spend a month on “Healthy Relationships,” drawing insights from multiple scriptures, or do a three-week series on “Overcoming Anxiety” using biblical examples.
Even if you’re preaching expository, simply “packaging” your teaching into a series—with a name, graphics, and a schedule—helps people connect and engage. Series give context, clarity, and a natural sense of momentum.
Why Do Churches Use Sermon Series?
1. They Create “On-Ramps” for Invitations
Sermon series give your church members a simple, compelling reason to invite friends and family.
“We’re starting a new series on mental health next week—want to check it out with me?”
A new series feels like a fresh start, and the clear focus makes it less intimidating for newcomers.
2. They Give People a Reason to Come Back
One of the most practical benefits of a sermon series is that it naturally encourages people to return week after week. When people know a series isn’t finished—whether you’re teasing next Sunday’s topic or there’s a storyline unfolding—they’re more likely to plan on coming back to hear what happens next.
It builds anticipation and momentum, even for those who don’t regularly attend.
3. They Help People Go Deeper
A series lets you dig into a topic or book, giving people time to process, reflect, and apply what they’re learning week after week. It builds spiritual momentum.
4. They Make Planning and Promotion Easier
With a series, your whole team can prepare together—worship, kids’ ministry, small groups, and communications can all pull in the same direction. You can plan creative elements, coordinate themes, and promote your church in the community.
Using Graphic Design with Your Sermon Series
In a visually driven world, great graphics are a game changer for sermon series. A compelling sermon series graphic acts as the “cover art” for your series—catching attention on social media, your website, flyers, email newsletters, and even outside your church building.
Strong visuals do three things:
- Create anticipation and recognition: People remember your series and know what’s coming up.
- Make invitations easier: Members can easily share a graphic or post online.
- Tell your story visually: Graphics set the emotional tone for what’s ahead.
Tools and Resources for Sermon Series Graphics
- Canva for Nonprofits:
Churches qualify for a free premium Canva account! It’s user-friendly and loaded with templates, stock images, and design tools. - Life.Church Open Network:
Offers hundreds of free, high-quality sermon series graphics, video bumpers, and resources you can use or customize. - Other Resources:
CreationSwap, Church Motion Graphics, and Igniter Media have both free and premium graphics, backgrounds, and videos. - Hire a Professional:
For a custom look that matches your church’s unique style, consider hiring a freelance designer or media ministry expert to create original graphics, flyers, and video bumpers.
How to Start a Sermon Series at Your Church
- Pick Your Theme or Book:
What does your church need to hear right now? Pray, listen, and brainstorm with your leadership team. - Map Out the Series:
Break the topic or book into 3–8 messages—whatever fits your goals and church rhythm. - Get Your Team On Board:
Involve worship, small group, and communications teams early for maximum impact. - Plan Graphics and Promotion:
Design series artwork and schedule social media, email, and flyer promotions at least two weeks before your series launches. - Launch Big—And Keep Inviting:
Make your series kickoff feel like an event. Encourage your church to invite, share, and pray for new guests every week.
Ready to Make Your Next Sermon Series Stand Out?
If you want your next sermon series to have custom, professional graphics, flyers, and video bumpers—or you want help with strategy, promotion, or branding—I’d love to help.