September 5, 2016 in Marketing Monday
A hack this past weekend served as yet another reminder that the old way of keeping your online accounts safe is not working anymore.
As reported by multiple outlets, hackers were able to compromise the LinkedIn account of Mark Zuckerberg, the CEO of Facebook…
Click here to read more…
August 15, 2016 in Marketing Monday
In case you hadn’t noticed, there’s a whole lot happening over on LinkedIn right now.
From a new, freelance marketplace to the ongoing, furious debate about whether or not the world’s largest “professional” network is becoming too much like Facebook, there’s plenty to ponder…
http://www.inc.com/john-nemo/6-proven-steps-to-generating-more-business-from-linkedin.html
August 15, 2016 in Blog, Marketing Monday
Editors Note: This guest post talks about an online tool for making great presentations.
Giving a presentation is never an easy job. We can probably agree that for many people the most difficult part is the actual preparation. Nowadays, it is important to create a unique and dynamic presentation to keep your audience’s attention. This can lead to a constant struggle between keeping your information relevant and interesting which sometimes can be difficult to achieve. People have embraced a modern style of presentations and it’s highly desirable to keep this in mind when creating one. Since most presentations are in PowerPoint, the design and structure can be an obstacle for some inexperienced people. Luckily, there are some online tools that can help you prepare your presentations in a much easier manner.
Investintech.com released a new online tool that can directly convert your PDF to PowerPoint. It has integrated Optical Character Recognition software that is making those conversions 100% accurate. It provides unique quality with no limitations on the file size or the number of pages. On the top of that, it’s completely free and converts both scanned and native PDFs into fully editable .pptx files. With a tool like this, preparing your presentation will be not just be easy, but it will be fun as well.
Here is a full set of features that makes this online software different from other similar solutions:
Converts both scanned (image) and native PDFs to .pptx file format
Fully web based with no limits on the number of conversions
No need to install anything on your computer
No limitations on the file size or number of pages
Accessible from all devices and browsers
100% free to use without any limitations
Besides all this, Investintech guarantees that your email address will be kept private and not sold to third parties. Also, all documents are deleted from the servers after 24 hours.
Investintech’s PDF to PowerPoint is a really useful tool that can save you a lot of hours when it comes to preparing long presentations. It’s easy to use and when you try it once, you will use it over and over again for free.
August 1, 2016 in Marketing Monday
When it comes to engagement and sharing, video wins hands-down. Brightcove statistics indicate that social video generates 1,200 percent(and that’s not a typo) more shares than do images and text, combined. Combine social video with the world’s most powerful social network, and what do you get? A social media magnet that’s bound to draw views and shares…
July 11, 2016 in Marketing Monday
MailChimp CMO Tom Klein isn’t keen on calling it a “marketing campaign” but admits the online store he and his team created isn’t really about selling products created by the company’s own customers, either. Instead, he says it was an idea intended to walk in the customer’s shoes as well as gain understanding and empathy regarding the pain points involved in setting up an e-commerce shop. Somebody–a MailChimpemployee named “Meg”–would then write about it in a quirky new blog intended to help customers and would-be customers avoid common startup pitfalls.
December 28, 2015 in Blog, Marketing Monday
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays?
Don’t think that just because you are done with Christmas that you are done with marketing!
A lot of people got gift certificates and CASH for Christmas – especially kids and teenagers! Guess what – before they go back to school the first week in January – their parents are going to take them shopping to spend their Christmas money – and yet – I don’t often see ads speaking to this.
What if you KILLED it with marketing that starts on December 26th and tries to capture parents and kids wanting to spend Christmas money? I bet you would make almost as much as you did the month before Christmas!
December 21, 2015 in Blog, Marketing Monday
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
There’s a battle over saying “Merry Christmas” vs “Happy Holidays. I could honestly care less. I celebrate Christmas, because I’m a Christian. I’m not going to be offended if someone wishes me Happy Solstice. They shouldn’t be offended if I wish them a Merry Christmas! Wishing people nice things is good. We should say THANKS. 🙂
Let me encourage you to tell your employees to be gracious, and to wish people a heartfelt greeting for whatever their own individual holiday is. Tell them to be polite if people are offended.
Using your social media, email newsletter, blog, newspaper and radio ads – make it a point to offer some sweet heartfelt greetings about the holidays. Touch people’s hearts. Stir their emotions. These are things many people are already feeling around the holidays – love, nostalgia, joy, etc. Tap into the emotions they are feeling – or if they are feeling stress, fear, anxiety, etc… tap into those emotions and OFFER hope, love, joy, peace – and you’ll win their hearts.
Your competition in business is seldom the enemy. Your enemy is the attitudes and mindsets in your potential customers that keep them away from you. The battlefield is in the minds of your potential customers, and the enemy is not a competing business. You want to win? Win the hearts and minds of people. Stir their emotions, touch their hearts, change their minds. Then they’ll give you money. They’ll THROW money at you.
December 14, 2015 in Blog, Marketing Monday
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
The Holidays mean different hours. You’ve got to let people know if you are going to be open later, closed for a christmas party, etc.
By the way – I have been surprised to see many retail businesses CLOSED during the evenings leading up to Christmas. From Thanksgiving until Christmas Eve – you need to be open at every opportunity…. You won’t make any money if you are closed.
How do you tell everyone about your special hours?
1. Email
2. Signs on the door
3. A flyer handed to customers as they leave the store
4. Your website.
5. Your social media.
Keep reminding people that you are going to be open late – in every avenue of communication that you have! The same about being closed!
December 7, 2015 in Blog, Marketing Monday
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
Businesses with storefronts have the ability to do something that could really draw a crowd! Remember that scene at the beginning of A Christmas Story where Ralphie and the rest of the neighborhood are staring into Gimbel’s Department Store windows? What if you could come up with something creative for your holiday display that gathers the same kind of attention?
Many communities have a big “Downtown Shopping” night – if you know of a such an event – schedule a live nativity – or something special to capture the attention of the window shoppers!
Don’t forget a sign with your web address, invitation to your facebook page – or promoting your special offer!
Pennsylvania