Why This Unique Marketing Campaign May be the Smartest #marketingmonday

July 11, 2016 in Marketing Monday

MailChimp CMO Tom Klein isn’t keen on calling it a “marketing campaign” but admits the online store he and his team created isn’t really about selling products created by the company’s own customers, either. Instead, he says it was an idea intended to walk in the customer’s shoes as well as gain understanding and empathy regarding the pain points involved in setting up an e-commerce shop. Somebody–a MailChimpemployee named “Meg”–would then write about it in a quirky new blog intended to help customers and would-be customers avoid common startup pitfalls.

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