Holiday Marketing Basics: Windows

December 7, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: Windows

holiday marketing basics
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

Businesses with storefronts have the ability to do something that could really draw a crowd! Remember that scene at the beginning of A Christmas Story where Ralphie and the rest of the neighborhood are staring into Gimbel’s Department Store windows?  What if you could come up with something creative for your holiday display that gathers the same kind of attention?

Many communities have a big “Downtown Shopping” night – if you know of a such an event – schedule a live nativity – or something special to capture the attention of the window shoppers!

Don’t forget a sign with your web address, invitation to your facebook page – or promoting your special offer!

The Aim of Marketing – #thinkbigthursday

December 3, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

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Holiday Marketing Basics: Following Up

December 2, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: Following Up

holiday marketing basics
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

If someone gives you their email address – send them a personal note asking them how their experience was!

Follow up after gathering your email addresses, and you’ll reap the benefits.

Have you had a conversation with someone that was interested in your service or product that you haven’t heard from in a while? Follow up! Even during the holidays – even if they say no – it’s a chance to wish someone a happy holiday and to build a relationship. They’ll call you when they need you – but it helps if they remember you, and feel like you care about them. (PS – it helps if you ACTUALLY care…)

Things we’re thankful for… Blogs

November 30, 2015 in Blog, Marketing Monday

As we’re entering the holiday season, and as we’re reminded of the beauty and power of simply saying, “Thanks,” I want to take a minute to reflect on what we’re thankful for at Hatcher Media.

I’m thankful for Blogs. Here’s a list of blogs and websites that I follow – these help encourage me on my journey and equip me in my business.

 
A Taste For The Woods: http://www.atasteforthewoods.com
Justin Willoughby.com  http://www.justinwilloughby.com
The Art of Manliness: http://www.theartofmanliness.com
Jon Acuff: http://www.acuff.me
Seth Godin: http://sethgodin.typepad.com/

Fast Company: http://www.fastcompany.com
Entrepreneur Magazine: http://www.entrepreneur.com

Reputation – #thinkbigthursday

November 26, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

 

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3 Ways to Get Tons of Users Fast via Inc.com #wednesdaywisdom

November 25, 2015 in Blog, Wednesday Wisdom

3 Ways to Get Tons of Users Fast via INC.com

Some great advice for getting your product in front of people!

Ask experienced founders and they’ll all tell you the same thing–building a phenomenal product is only half the battle. You can’t make it without having something great to offer customers, but you also can’t make it without customers. Marketing is just as important as your product or service.

3 Ways to Get Tons of Users Fast via INC.com

Holiday Marketing Basics: Leveraging Your Special Offers

November 25, 2015 in Blog, Marketing Monday

holiday marketing basicsHoliday Marketing Basics: Leveraging Your Special Offers

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!


If you are going to offer a coupon or a special offer – make sure you do something to leverage it!
What do you mean, Josh, you crazy elf?

I mean – get an email address. Train your checkout staff to ask everyone for their email. Make coupons only valid with email address.  Offer a discount if they sign up for your newsletter or join your facebook page.

Why? because this is PERMISSION MARKETING. It gives you a chance to sell something to them next month, when the holidays are over!

Things we’re thankful for… Facebook Groups

November 23, 2015 in Blog, Marketing Monday

As we’re entering the holiday season, and as we’re reminded of the beauty and power of simply saying, “Thanks,” I want to take a minute to reflect on what we’re thankful for at Hatcher Media.

I went to college with a guy named Jon Acuff. We weren’t really buddies… but we had a couple classes together and I would hear his name during roll call.

When he launched his “Stuff Christians Like” blog, I fell in love with his sarcasm and goofy sense of humor. Then when he started writing books like Quitter and Start – I really started developing my man-crush.

One of those books started an online platform building experiment that he used to build community, centered around the idea of living your dream – and over time a second group grew out of that as well. “Dreamers and Builders” and “30 Days of Hustle” are two places online where I’ve made some amazing friends, received and given fantastic advice, and been a part of a supportive and fun community that helps equip and encourage people on their quest to turn their dreams into their lives.

It’s what inspired me to start BlogCamp – and while my group is smaller – it’s still an amazing place!

The Rock on Success – #thinkbigthursday

November 19, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

 

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If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land #wednesdaywisdom

November 18, 2015 in Blog, Wednesday Wisdom

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land

Facebook’s changes have definitely impacted the way social media works for advertisers and marketers. What does it mean for you?

Facebook will be making it harder for posts that push products or app installs, offer entry to promotions or sweepstakes or re-use the same content from advertisements to make it into the News Feed. Essentially, Facebook is saying: 1. If it feels like an ad don’t bother posting it in the social stream and 2. if you want to reach customers with a promotional message buy a ad.

That message from Facebook shouldn’t come as a surprise; the company has been signaling for years that its users prefer higher quality content and that it will always optimize for better user experiences.

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land