HOT Marketing: Be Appealing

July 13, 2015 in Blog, Marketing Monday

Hot Marketing: Be Appealing
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

I talk a lot about the importance of good design, and not just because I am a designer. I firmly believe that people are attracted to beauty. They are drawn to attractive people, places and things. And so you need to keep that in mind before you type up that flyer in Microsoft Word (complete with Comic Sans)  and just throw an image that you stole from Google on it.

If the purpose of that flyer is attracting more business – it’s not going to cut it.  If you can’t design it well – then pay someone to do it. If you can’t afford to pay to design it well – then you need to do some research and learn to design it well yourself.

Quick tip if you are going to do it yourself. Bounce it off someone who is going to tell you exactly what they think. That friend that always says the wrong thing at the wrong time? Your critical mother-in-law? Yeah. Those ones. Ask THEM what they think of the design – and they’ll gladly give you some advice to make it better.

Tune in next week for “Hot Marketing: Be Compelling”
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These calls to action are not just something nice on your marketing. These are the most important part. Your marketing pieces need to tell people what to do!

I’ve tested a lot of ads. The most effective ads are ones that say “Call Us Today! 814-636-0152” Why? Because if you’ve captured someone’s attention in your ad, you’ve compelled them, and they want to respond – your specific call to action gives them direction and permission to do so!

Note: Never ever ever forget to provide your contact information. (I see this all the time)
And ALWAYS make your call to action CLEAR, CONCISE, SPECIFIC, and BOLD!

Want to know more about how Hatcher Media can help HEAT UP your marketing?
CALL TODAY: 814-636-0152

 

HOT Marketing: Be Specific

July 7, 2015 in Blog, Marketing Monday

Hot Marketing: Be Specific
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

It’s really a common sense things that often gets overlooked. A Call to Action is so important. “Call us today!”  “Stop in on Friday!” “Tell them Al sent you!”

These calls to action are not just something nice on your marketing. These are the most important part. Your marketing pieces need to tell people what to do!

I’ve tested a lot of ads. The most effective ads are ones that say “Call Us Today! 814-636-0152” Why? Because if you’ve captured someone’s attention in your ad, you’ve compelled them, and they want to respond – your specific call to action gives them direction and permission to do so!

Note: Never ever ever forget to provide your contact information. (I see this all the time)
And ALWAYS make your call to action CLEAR, CONCISE, SPECIFIC, and BOLD!

Want to know more about how Hatcher Media can help HEAT UP your marketing?
CALL TODAY: 814-636-0152

 

HOT Marketing: Be Timely

July 6, 2015 in Blog, Marketing Monday

Hot Marketing: Be Timely

Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

If you follow marketing at all – you have heard the story of the Superbowl blackout and the Oreo commercial.
(If not – here’s the story – http://www.wired.com/2013/02/oreo-twitter-super-bowl/ )

If you want your marketing to sizzle, it’s important to make it timely! It can be someting as simple as being aware of Holidays or the seasons – and planning sales and events around them – or responding to news stories and headlines with a quick blog or twitter post.

You can plan ahead for timeliness, too. Especially if you think about things like “Back to School” or “Superbowl Sunday” – just try to plan your schedule around what people are thinking about, talking about – and find ways to attach yourself to those topics!

Wouldn’t it be great if people associated President’s Day with your great blowout sale every year?

Wouldn’t it be great if people read a quote from you in the local newspaper commenting on last night’s city council meeting?

Find ways to stay in the front of your audience’s mind.

Tune in next week for “Hot Marketing: Be Appealing”
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Marketing on Autopilot: Following Up

June 29, 2015 in Blog, Marketing Monday

It’s important to put your email on hold sometimes – and the best bet is to create an auto-responder.

However – it’s also important to make sure that your auto-responder doesn’t delete or block your emails, and if you are like me – you still monitor them while on vacation to make sure that you don’t miss an emergency that only you can fix! (I hate that I’ve become so tethered to it – but if one of my clients has a website problem – that means their business is down for a week! That’s not good!)

I would encourage you to write your “away” message in such a way that they know you’ll be getting your messages, and if there is an emergency, you’ll get back to them. I would also let them know when you plan to return, and let them know if they don’t hear from you right away, to try again!

When you get back from vacation – go through your emails, and respond to each of them – giving a timetable when you plan to address the work or the concerns that have come in.

Do the same for your facebook and social profiles! Many times, people will post to your page, or write a message to your business profile – and then get upset when they don’t get a response. So it’s important to follow up with each post, comment, retweet, and message – so that you can take care of their needs! A late response is often better than no response at all!

Marketing on Autopilot: Scheduling Posts on Social Media

June 22, 2015 in Blog, Marketing Monday

There are a number of options for scheduling social media posts… Facebook has a built in scheduler – but I prefer to use Hootsuite.

I pay for a subscription to Hootsuite, because I manage so many social accounts for my clients – scheduling posts across multple social accounts makes sense that way.

If you do a little leg work – you’ll be sure to find an affordable or free scheduling app to keep those posts going live when you can’t.

Let me say that I highly recommend hootsuite, and I’ve had great results with it. There is a bulk scheduling tool – which allows you to create a spreadsheet of all of your posts, and then upload it. While it’s tricky to keep the formatting just right – it’s a great tool!

Tune in next week for “Marketing on Autopilot: Scheduling posts on your website”
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Marketing on Autopilot: Scheduling Posts On Your Website

June 15, 2015 in Blog, Marketing Monday

You might not realize that most websites will allow you to schedule a post for the future!
Here are a couple quick tutorials that will show you how to do it!

How to schedule posts in wordpress:

How to schedule posts in Blogger:

How to schedule posts in Square Space

Whatever you do, going on vacation is not a good reason NOT to post on your website! Making sure that news and blog updates go live while you are gone is a great way to assure that once you get back, you won’t have a lack of business!

Tune in next week for “Marketing on Autopilot: Scheduling posts on your Social Media”
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Marketing on Autopilot – What to Write About

June 8, 2015 in Blog, Marketing Monday

The biggest factor that stops people from blogging, updating their website, their newspaper ads, their radio ads, their social media – or whatever marketing they are using is that they really don’t know what to write about!

I’m going to give you a simple list of things that you can write about – right now!

 

 

 

 

  1. Weekly Specials
  2. Behind the scenes stories
  3. Product Reviews
  4. Customer Testimonials
  5. Curated Posts from other websites (don’t plagarize  just quote a few lines and share the link!)
  6. What to expect at your business
  7. Feature Products or Services
  8. Company History
  9. Buyers Guide for products in your niche
  10. Pros and Cons lists
  11. Top Ten Lists
  12. Video Tours of your location
  13. Pictures of happy customers
  14. Birthday greetings for staff
  15. Case Studies
  16. Favorites – talk about your favorite tools/music/services that you use in your business
  17. Things you don’t know about me.
  18. Commentary on News events or articles
  19. Answer common myths and misconceptions
  20. Company News (new hires, new products, etc.)

Need more ideas? Let me know how I can help!
Tune in next week for “Marketing on Autopilot: Scheduling posts on your website”
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Marketing on Autopilot: Planning Ahead So You Can Vacation

June 1, 2015 in Blog, Marketing Monday

I’ve noticed that sometimes, I get behind on my own marketing. Blogging, Social Media, Email Newsletters, etc. can just get tossed by the wayside when I get busy, or when I want to enjoy some time with my family while they are on summer vacation.

What if you could put it on autopilot?

You can – and it starts simply. Make a plan, and work ahead.
If you aren’t working ahead with your blogging and your social media, then you need to carve out a time to write some content, and make your plan for how you are going to distribute that content.

I like to start making my plan by using Google Sheets or an Excel Spreadsheet.
I lay out my first column with dates, like a calendar, and then each column will be fo my various social media and marketing outlets. Short posts, or blog titles and topic will go in each cell – so that I can lay out what will post when and where.

If you work ahead enough on your plan – you do what you need to execute that plan – you can put that marketing on autopilot and let it do the work!

Tune in next week for “Marketing on Autopilot: What to Write About”
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Branding Basics: Website / Social

May 25, 2015 in Blog, Marketing Monday

Your website and your social media neet to accurately represent your brand.
That means your logo  / branding colors / verbage needs to be present and consistent.

Your blog and your social media can be very effective in terms of creating repeated and consistent communication of your brand.

For example- if you operate a car detailing business – and your slogan is “Sparkling, from the bottom to the top!” you can find ways to work that into all of your web / social content! The more you communicate it – the more it sticks in the minds of your target!

Tune in next week for Marketing on Autopilot
Do you need some help with your branding? Let me know!
Josh Hatcher
mail@joshhatcher.com

Branding Basics: Collateral

May 18, 2015 in Blog, Marketing Monday

There are so many things that you might need to market your business. Flyers, brochures, business cards, email newsletter templates, websites, billboards, etc.

We call these designed elements “Marketing Collateral.”  While you may refresh these designs fairly often – it’s a good idea to make sure that there is some branding consistency across the board. Colors, textures, fonts, slogans, etc. should relate to each other.

Maybe you use different campaigns frequently – which means your designs may change. You might still want to layout certain rules or a “styleguide” that brings that consistency across the board.
Tune in next week for Branding Basics: Website/Social
Do you need some help with your branding? Let me know!
Josh Hatcher
mail@joshhatcher.com