SCARIEST Marketing We’ve Ever Seen – Earth Justice

October 19, 2015 in Blog, Marketing Monday

the scariest marketingAs a design / marketing person – and as a person with an undiagnosed slight case of O.C.D. – there are often marketing campaigns that physically cause me pain. By the way- our Rainbow Graphic for this is a perfect example – it uses the fonts I hate the worst – and it illustrates that design CAN be bad, and that it matters. Throughout the month of October, as we get closer to the spookiness of Halloween – we’re look at some of the SCARIEST marketing pieces that I’ve ever seen!

Earth Justice



First of all – I understand that non-profit public service announcements are usually created by an intern with a macintosh – rather than by a professional. However – this PSA plays while I’m watching Hulu almost every night.

Why is it bad? It’s too much generic stock video that’s completely unrelated to it’s theme.

It reminds me of these fictional commercials for Veridian Dynamics that were featured in the show Ted (a great binge watch on Netflix, if you are up for it.)

If you want to get me to care about Earth Justice – tell me a story. Give me a real interview with a real person that tells me what you really do. Then I can believe in it.