Holiday Marketing Basics: Heartfelt Sentiments

Holiday Marketing Basics: Heartfelt Sentiments

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

There’s a battle over saying “Merry Christmas” vs “Happy Holidays. I could honestly care less. I celebrate Christmas, because I’m a Christian. I’m not going to be offended if someone wishes me Happy Solstice. They shouldn’t be offended if I wish them a Merry Christmas! Wishing people nice things is good. We should say THANKS. 🙂

Let me encourage you to tell your employees to be gracious, and to wish people a heartfelt greeting for whatever their own individual holiday is. Tell them to be polite if people are offended.

Using your social media, email newsletter, blog, newspaper and radio ads – make it a point to offer some sweet heartfelt greetings about the holidays. Touch people’s hearts. Stir their emotions. These are things many people are already feeling around the holidays – love, nostalgia, joy, etc. Tap into the emotions they are feeling – or if they are feeling stress, fear, anxiety, etc… tap into those emotions and OFFER hope, love, joy, peace – and you’ll win their hearts.

Your competition in business is seldom the enemy. Your enemy is the attitudes and mindsets in your potential customers that keep them away from you. The battlefield is in the minds of your potential customers, and the enemy is not a competing business. You want to win? Win the hearts and minds of people. Stir their emotions, touch their hearts, change their minds.  Then they’ll give you money. They’ll THROW money at you.