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The Dog Days of Summer Marketing: Mobile Marketing

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The Dog Days of Summer Marketing: Mobile Marketing

In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

Everywhere you go, people are looking down at their cell phones. Church. The Freeway. The Subway. During a date with their sweetheart.

Why not get your stuff on that phone! There’s a zillion ways to take advantage of mobile marketing. I’m only going to list a few things that you can use – some of them you might already be doing without realizing it.

1. Build an App. This can be an expensive prospect – but depending on what your company does – this could be a very profitable way to connect with customers.

2. Mobile Advertising. The easiest way to get in is with Google Adwords. Many app developers allow you to advertise on their apps through the Google ad network. Can be as much or as little as you want to spend.

3. Your Website.  If your website is not responsive to mobile devices yet – it’s time to make it that way. You want people to be able to view and access your site on their phones – if they can’t – then that is lost revenue for you!

4. Facebook/Twitter/Pinterest – Social networking works WELL with mobile.
Keep them updated – because most people are engaging on these networks on their phones, instead of their computers. Keep active – and you’ll see them connect with you.

5. Google Maps/Places – Make sure your business location is on Google Maps/Places. You want to claim your listing and update it to make sure it is optimized, and has links to your website, and all the pertinent information. People using local search will see and can find you, as well as navigate to your location. Make sure your address is correct on the map  and if not contact Google to get it corrected!

Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Email Marketing

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dogdaysofsummer

The Dog Days of Summer Marketing: Guerrilla Marketing

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The Dog Days of Summer Marketing: Guerrilla Marketing
In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

Guerrilla Marketing is a fun way to engage people. It involves a much smaller budget, but it requires a lot more creativity.

During Tax Season – Liberty Tax pays someone to dress up like the Statue of Liberty, holding a sign on the street corner. What if you rented a costume and paid your teenager to dance around and drum up business for you today?

What if you came up with some zany crazy idea that got people talking?

What if you just closed the shop – and walked around town handing out business cards?
Maybe your restaurant holds a hot pepper eating contest, or you try to break a world record.

Maybe you hand out bottles of cold water to people at the park, while wearing your company T-Shirt.
Think outside the box, do something different. Need some ideas?

http://tweakyourbiz.com/marketing/2012/08/08/100-guerilla-marketing-ideas-grow-sales-with-zero-budget/

Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Mobile Marketing

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HOT Marketing: Be Compelling

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Hot Marketing: Be Compelling
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

Your advertising needs to be compelling. It needs to COMPEL your target to become your customer.
What compels people? Lots of things! Appealing to their emotions, their lusts, their values, their fears, etc.
You can compel someone based on their positive and their negative emotions, by the way.

I’ve noticed a trend in the last few months that I’ve found interesting. Ads appealing to people with positivity – check these out….

Mcdonalds

Oreo

Coca Cola

Whatever it is you do… make sure that you communicate your message clearly, and that you connect with people.

Tune in next week for “Hot Marketing: Be Specific”
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Hot Marketing

HOT Marketing: Be Appealing

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Hot Marketing: Be Appealing
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

I talk a lot about the importance of good design, and not just because I am a designer. I firmly believe that people are attracted to beauty. They are drawn to attractive people, places and things. And so you need to keep that in mind before you type up that flyer in Microsoft Word (complete with Comic Sans)  and just throw an image that you stole from Google on it.

If the purpose of that flyer is attracting more business – it’s not going to cut it.  If you can’t design it well – then pay someone to do it. If you can’t afford to pay to design it well – then you need to do some research and learn to design it well yourself.

Quick tip if you are going to do it yourself. Bounce it off someone who is going to tell you exactly what they think. That friend that always says the wrong thing at the wrong time? Your critical mother-in-law? Yeah. Those ones. Ask THEM what they think of the design – and they’ll gladly give you some advice to make it better.

Tune in next week for “Hot Marketing: Be Compelling”
Subscribe so you don’t miss the next post!

These calls to action are not just something nice on your marketing. These are the most important part. Your marketing pieces need to tell people what to do!

I’ve tested a lot of ads. The most effective ads are ones that say “Call Us Today! 814-636-0152” Why? Because if you’ve captured someone’s attention in your ad, you’ve compelled them, and they want to respond – your specific call to action gives them direction and permission to do so!

Note: Never ever ever forget to provide your contact information. (I see this all the time)
And ALWAYS make your call to action CLEAR, CONCISE, SPECIFIC, and BOLD!

Want to know more about how Hatcher Media can help HEAT UP your marketing?
CALL TODAY: 814-636-0152

 

Hot Marketing

HOT Marketing: Be Specific

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Hot Marketing: Be Specific
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

It’s really a common sense things that often gets overlooked. A Call to Action is so important. “Call us today!”  “Stop in on Friday!” “Tell them Al sent you!”

These calls to action are not just something nice on your marketing. These are the most important part. Your marketing pieces need to tell people what to do!

I’ve tested a lot of ads. The most effective ads are ones that say “Call Us Today! 814-636-0152” Why? Because if you’ve captured someone’s attention in your ad, you’ve compelled them, and they want to respond – your specific call to action gives them direction and permission to do so!

Note: Never ever ever forget to provide your contact information. (I see this all the time)
And ALWAYS make your call to action CLEAR, CONCISE, SPECIFIC, and BOLD!

Want to know more about how Hatcher Media can help HEAT UP your marketing?
CALL TODAY: 814-636-0152

 

Hot Marketing

HOT Marketing: Be Timely

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Hot Marketing: Be Timely

Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

If you follow marketing at all – you have heard the story of the Superbowl blackout and the Oreo commercial.
(If not – here’s the story – http://www.wired.com/2013/02/oreo-twitter-super-bowl/ )

If you want your marketing to sizzle, it’s important to make it timely! It can be someting as simple as being aware of Holidays or the seasons – and planning sales and events around them – or responding to news stories and headlines with a quick blog or twitter post.

You can plan ahead for timeliness, too. Especially if you think about things like “Back to School” or “Superbowl Sunday” – just try to plan your schedule around what people are thinking about, talking about – and find ways to attach yourself to those topics!

Wouldn’t it be great if people associated President’s Day with your great blowout sale every year?

Wouldn’t it be great if people read a quote from you in the local newspaper commenting on last night’s city council meeting?

Find ways to stay in the front of your audience’s mind.

Tune in next week for “Hot Marketing: Be Appealing”
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MarketingOnAutopilot

Marketing on Autopilot: Following Up

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It’s important to put your email on hold sometimes – and the best bet is to create an auto-responder.

However – it’s also important to make sure that your auto-responder doesn’t delete or block your emails, and if you are like me – you still monitor them while on vacation to make sure that you don’t miss an emergency that only you can fix! (I hate that I’ve become so tethered to it – but if one of my clients has a website problem – that means their business is down for a week! That’s not good!)

I would encourage you to write your “away” message in such a way that they know you’ll be getting your messages, and if there is an emergency, you’ll get back to them. I would also let them know when you plan to return, and let them know if they don’t hear from you right away, to try again!

When you get back from vacation – go through your emails, and respond to each of them – giving a timetable when you plan to address the work or the concerns that have come in.

Do the same for your facebook and social profiles! Many times, people will post to your page, or write a message to your business profile – and then get upset when they don’t get a response. So it’s important to follow up with each post, comment, retweet, and message – so that you can take care of their needs! A late response is often better than no response at all!

MarketingOnAutopilot

Marketing on Autopilot: Scheduling Posts on Social Media

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There are a number of options for scheduling social media posts… Facebook has a built in scheduler – but I prefer to use Hootsuite.

I pay for a subscription to Hootsuite, because I manage so many social accounts for my clients – scheduling posts across multple social accounts makes sense that way.

If you do a little leg work – you’ll be sure to find an affordable or free scheduling app to keep those posts going live when you can’t.

Let me say that I highly recommend hootsuite, and I’ve had great results with it. There is a bulk scheduling tool – which allows you to create a spreadsheet of all of your posts, and then upload it. While it’s tricky to keep the formatting just right – it’s a great tool!

Tune in next week for “Marketing on Autopilot: Scheduling posts on your website”
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MarketingOnAutopilot

Marketing on Autopilot: Scheduling Posts On Your Website

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You might not realize that most websites will allow you to schedule a post for the future!
Here are a couple quick tutorials that will show you how to do it!

How to schedule posts in wordpress:

How to schedule posts in Blogger:

How to schedule posts in Square Space

Whatever you do, going on vacation is not a good reason NOT to post on your website! Making sure that news and blog updates go live while you are gone is a great way to assure that once you get back, you won’t have a lack of business!

Tune in next week for “Marketing on Autopilot: Scheduling posts on your Social Media”
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MarketingOnAutopilot

Marketing on Autopilot – What to Write About

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The biggest factor that stops people from blogging, updating their website, their newspaper ads, their radio ads, their social media – or whatever marketing they are using is that they really don’t know what to write about!

I’m going to give you a simple list of things that you can write about – right now!

 

 

 

 

  1. Weekly Specials
  2. Behind the scenes stories
  3. Product Reviews
  4. Customer Testimonials
  5. Curated Posts from other websites (don’t plagarize  just quote a few lines and share the link!)
  6. What to expect at your business
  7. Feature Products or Services
  8. Company History
  9. Buyers Guide for products in your niche
  10. Pros and Cons lists
  11. Top Ten Lists
  12. Video Tours of your location
  13. Pictures of happy customers
  14. Birthday greetings for staff
  15. Case Studies
  16. Favorites – talk about your favorite tools/music/services that you use in your business
  17. Things you don’t know about me.
  18. Commentary on News events or articles
  19. Answer common myths and misconceptions
  20. Company News (new hires, new products, etc.)

Need more ideas? Let me know how I can help!
Tune in next week for “Marketing on Autopilot: Scheduling posts on your website”
Subscribe so you don’t miss the next post!

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