Why Design Matters: The Medium is the Message

February 16, 2015 in Blog, Marketing Monday

From Wikipedia:  “The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The truth about your message – is that in communicating it – the communication itself IS the message to the person hearing it.

When I worked at Adelphia Long Distance – I frequently would get frustrated with phone calls that came through to our office. We were not supposed to take support calls, but because it was a different product than our sales reps were used to selling, and the customer care reps were poorly trained on support. So – while getting paid less than our customer care reps and our sales people, we were operating as second level support. That frustration sometimes bled through.  I remember a manager telling me- it doesn’t matter what you think is true – or what IS true – to the person on the other end of the phone – PERCEPTION IS REALITY.

What your target perceives about your message is more important than the message itself.

You’ve got to keep this in mind. If your marketing is designed poorly, then your potential customer will see that – and it will affect their opinion of your service or product.


Stay tuned next week for Why Design Matters: It’s Worth Paying Someone
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Free Advertising Secrets – Part 4

December 23, 2013 in Blog, Video

In this series, we’re going to look at some ways to get advertising, without spending one  red cent. (or any other color for that matter.)

Note – nothing in life is truly free. I would never recommend that someone develop an advertising strategy without some kind of budget – but the point of this is to demonstrate that advertising does not always need to be expensive, and that you can trade TIME, ENERGY, and CREATIVITY for MONEY when it comes to communicating your message!

So – Part three of our series:

4.  Gorilla (Guerrilla) Marketing

I’ve started and not finished a book on Gorilla Marketing – some day I’ll wrap it up – but my awesome clients have kept me very busy with work – so sometimes my OWN writing gets stuck on the shelf – like the saying about the hairdresser’s hair looking the worst….

but the idea of Guerrilla Marketing is that it’s an alternative and low cost way to get the word out – typically by replacing a big budget with a  lot of creativity.

Here’s what Wikipedia says about it.
Guerrilla marketing is an advertisingstrategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

Here’s a FANTASTIC article that gives you some Guerrilla Marketing ideas

Why not think outside the box?


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