Marketing is a CONVERSATION #wisdomwednesday

David Meerman Scott says in “The New Rules of Marketing and PR”

“Instead of one way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.”

That’s the key! You’ve got to change your mindset when it comes to social media marketing… you are not trying to interrupt someone as they are reading the newspaper or listening to the radio or watching television….

you are trying to ENGAGE them in conversation at the moments they need it most.