Advertising is expensive. You don’t want to
In this six part series, we’ll be talking about how to make your advertising more effective. Make sure to check out the other posts in the series to get the big picture!
When a customer or a potential customer comes into contact with you for the first time – one of two things happens.
A) They start a relationship with you.
B) They walk away and forget you.
We will talk about building that relationship – but before we get into that – let’s talk about COLLECTING CONTACTS.
If you find a way to collect the contact data of your potential customer from your advertising, then you are creating an avenue to stay in their lives.
Here are some ideas:
1. Coupons and giveaways – offer a coupon/rebate/free gift – and make sure that the coupon is valid if they enter their email address.
2. Contests – give something away for free. To enter, they’ve got to give you a name, phone number and email address. DO NOT THROW AWAY ALL OF THOSE SLIPS OF PAPER.
3. Collect info from your invoices/etc.
Need to make YOUR advertising more effective? Need some help with design, copywriting or strategy? Do you need some help building an email newsletter?
I can help you out! Shoot me a message, and let me know how I can help!