graphic design

If your logo or your flyer is created with Comic sans and Microsoft Clipart – then you will look like a fly by night operation.

Good design gives you credibility. It makes people take you seriously.

I drove around town today, and as I looked at storefronts – I saw two independent office supply places. The first had their logo prominently displayed, and the logos of the brands they carried prominently displayed. Their logo matched in quality – it was attractive, catchy, and clean. The other – used some kind of stock lettering on their sign – and then had printed off pages on their door – and those pages were using a standard overused font, and couldn’t be read from the street. (Looking through their windows – the inside of their shop was a WRECK by the way.)

Then I drove by Staples…. and if I think about the outside of Staples, and the inside of Staples – the truth is that it’s no WONDER that people drive further down the street to buy office supplies! It’s gorgeous! I would rather support small town privately owned businesses – but most people don’t care about that. The average consumer is not conscious…. they go with the name they know – the are like moths to the flame of good design.

You can’t spend millions, like Staples has done – but you CAN learn from what Staples has done – and try to recreate it in a way that works for YOUR business!

Stay tuned next week for Why Design Matters: The Medium is the Message
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