Holiday Marketing Basics: Leveraging Your Special Offers

Holiday Marketing Basics: Leveraging Your Special Offers

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

If you are going to offer a coupon or a special offer – make sure you do something to leverage it!
What do you mean, Josh, you crazy elf?

I mean – get an email address. Train your checkout staff to ask everyone for their email. Make coupons only valid with email address.  Offer a discount if they sign up for your newsletter or join your facebook page.

Why? because this is PERMISSION MARKETING. It gives you a chance to sell something to them next month, when the holidays are over!