Holiday Marketing Basics: After the Holidays!

Holiday Marketing Basics: After the Holidays!

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays?

Don’t think that just because you are done with Christmas that you are done with marketing!
A lot of people got gift certificates and CASH for Christmas – especially kids and teenagers! Guess what – before they go back to school the first week in January – their parents are going to take them shopping to spend their Christmas money – and yet – I don’t often see ads speaking to this.

What if you KILLED it with marketing that starts on December 26th and tries to capture parents and kids wanting to spend Christmas money? I bet you would make almost as much as you did the month before Christmas!