Branding Basics: Collateral

There are so many things that you might need to market your business. Flyers, brochures, business cards, email newsletter templates, websites, billboards, etc.

We call these designed elements “Marketing Collateral.”  While you may refresh these designs fairly often – it’s a good idea to make sure that there is some branding consistency across the board. Colors, textures, fonts, slogans, etc. should relate to each other.

Maybe you use different campaigns frequently – which means your designs may change. You might still want to layout certain rules or a “styleguide” that brings that consistency across the board.
Tune in next week for Branding Basics: Website/Social
Do you need some help with your branding? Let me know!
Josh Hatcher
mail@joshhatcher.com