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Josh Hatcher
Posts by Josh Hatcher:
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The Dog Days of Summer Marketing: Mobile Marketing
The Dog Days of Summer Marketing: Mobile Marketing
In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!
Everywhere you go, people are looking down at their cell phones. Church. The Freeway. The Subway. During a date with their sweetheart.
Why not get your stuff on that phone! There’s a zillion ways to take advantage of mobile marketing. I’m only going to list a few things that you can use – some of them you might already be doing without realizing it.
1. Build an App. This can be an expensive prospect – but depending on what your company does – this could be a very profitable way to connect with customers.
2. Mobile Advertising. The easiest way to get in is with Google Adwords. Many app developers allow you to advertise on their apps through the Google ad network. Can be as much or as little as you want to spend.
3. Your Website. If your website is not responsive to mobile devices yet – it’s time to make it that way. You want people to be able to view and access your site on their phones – if they can’t – then that is lost revenue for you!
4. Facebook/Twitter/Pinterest – Social networking works WELL with mobile.
Keep them updated – because most people are engaging on these networks on their phones, instead of their computers. Keep active – and you’ll see them connect with you.
5. Google Maps/Places – Make sure your business location is on Google Maps/Places. You want to claim your listing and update it to make sure it is optimized, and has links to your website, and all the pertinent information. People using local search will see and can find you, as well as navigate to your location. Make sure your address is correct on the map and if not contact Google to get it corrected!
Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Email Marketing
Subscribe if you don’t want to miss a post!
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It’s Your Passion. Now, Here’s How to Make It Your Business via Entrepreneur Magazine #wednesdaywisdom
It’s Your Passion. Now, Here’s How to Make It Your Business via Entrepreneur Magazine
Can you create a meaningful life out of something you love? Yes. Is it possible to make money from your passion? Absolutely. A lot of people are making a living from something they deeply care about. And you can too. While the income from your business isn’t guaranteed to make you rich, it does bring you something more valuable than money: fulfillment and freedom.
It’s Your Passion. Now, Here’s How to Make It Your Business via Entrepreneur Magazine
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The Dog Days of Summer Marketing: Guerrilla Marketing
The Dog Days of Summer Marketing: Guerrilla Marketing
In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!
Guerrilla Marketing is a fun way to engage people. It involves a much smaller budget, but it requires a lot more creativity.
During Tax Season – Liberty Tax pays someone to dress up like the Statue of Liberty, holding a sign on the street corner. What if you rented a costume and paid your teenager to dance around and drum up business for you today?
What if you came up with some zany crazy idea that got people talking?
What if you just closed the shop – and walked around town handing out business cards?
Maybe your restaurant holds a hot pepper eating contest, or you try to break a world record.
Maybe you hand out bottles of cold water to people at the park, while wearing your company T-Shirt.
Think outside the box, do something different. Need some ideas?
http://tweakyourbiz.com/marketing/2012/08/08/100-guerilla-marketing-ideas-grow-sales-with-zero-budget/
Tune in next Monday for our next #MarketingMonday installment: The Dog Days of Summer Marketing: Mobile Marketing
Subscribe if you don’t want to miss a post!
The Ultimate Guide to Writing a Business Plan via Entrepreneur #wednesdaywisdom
The Ultimate Guide to Writing a Business Plan via Entrepreneur
Listen – I know how hard it is to stop what you are doing and write a business plan. But I’ll tell you – it really helps you set some direction for where you are headed, and how you plan to get there!
In many ways, your business plan can act as a map in an entrepreneurial landscape full of potholes, dead-ends and uphill paths. With a business plan, potential investors can clearly see what they’ll be getting into, and you’ll be better prepared to explain exactly why they should be a part of your vision.
The Ultimate Guide to Writing a Business Plan via Entrepreneur