Wednesday Wisdom – Content

January 29, 2014 in Blog, Wednesday Wisdom

Camera 360Here’s some Wednesday Wisdom for you!

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
-David Ogilvy

Ogilvy was one of the greatest advertising men of the 20th century – back in the “Mad Men” days. He singlehandedly developed ad campaigns that sold millions.

He’s stressing that the most important part of your advertising is not how it looks – but what it says.