Startup Marketing Basics: Persistence Matters!

March 30, 2015 in Blog, Marketing Monday

StartUpMarketingBasicsI can’t tell you how many times people are ready to QUIT marketing after a short run.
This is a marathon. Not a sprint. You may have short bursts of marketing capaigns – but if the theory of touches is accurate – it’s going to take quite a while for people to hear about you!

If you are starting up – be prepared for it to take some time before you start seeing a return.

Patience is one thing, but PERSISTENCE is what you need. Keep at it – keep pushing – keep talking about your business. If you don’t keep reminding people, then those “touches” that you were shooting for will be forgotten, and you’ll have to start all over again to win them over!

What tends to happen with a lot of startups, is that they work hard on their marketing, then get really busy doing the work to please their new clients and customers, and then they stop marketing all together! I know I have made this mistake myself! Even if things are going well – you have to persistently keep pushing, so that if things slow down – your past marketing will continue to yield results!

I propose carving out the first part of your week for marketing. Every Monday morning – the first thing you should do is spend 15 minutes, an hour, or a few hours doing the marketing work. Make #MarketingMonday a thing – and you’ll have the discipline you need to keep it going!