Making a Marketing Plan for 2014 – Part 1 – A Blogging Plan

January 6, 2014 in Blog

2014 Marketing PlanIt’s January. That means your marketing budget is (hopefully) refreshed, and you are ready to start 2014 with a new ferocity!

I’d like to encourage you to take the first few weeks of January to make a plan for the year!

1. A Blogging plan.

Believe it or not – it is possible to do all of your blogging for the YEAR in one day – though to make that happen, it may require a little extra time.

Start by looking at a calendar, and plan your blog posts to hit on Monday Mornings – as it’s the time that professionals say MOST BLOGS ARE READ.

And then – you need to come up with 10-12 ideas – and then break those ideas into four or five parts. Each of those five parts can be ONE blog post – and then take the time to write a couple paragraphs about each post. It won’t take long. Don’t over think your posts – you can keep it simple, and you don’t have to write more than just a few short paragraphs.

Try to think seasonally. You are writing in advance, so talking about the relevant holidays or events.

Your blog frequency is entirely up to you. You might choose to write weekly, daily, or monthly. But I’d say that weekly is best. That way, it’s not overwhelming, and it’s still frequent enough to build a relationship with your clients.

Once you’ve got your writing done, take the time to schedule your blog posts!