HOT Marketing: Be Specific

July 7, 2015 in Blog, Marketing Monday

Hot Marketing: Be Specific
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.

It’s really a common sense things that often gets overlooked. A Call to Action is so important. “Call us today!”  “Stop in on Friday!” “Tell them Al sent you!”

These calls to action are not just something nice on your marketing. These are the most important part. Your marketing pieces need to tell people what to do!

I’ve tested a lot of ads. The most effective ads are ones that say “Call Us Today! 814-636-0152” Why? Because if you’ve captured someone’s attention in your ad, you’ve compelled them, and they want to respond – your specific call to action gives them direction and permission to do so!

Note: Never ever ever forget to provide your contact information. (I see this all the time)
And ALWAYS make your call to action CLEAR, CONCISE, SPECIFIC, and BOLD!

Want to know more about how Hatcher Media can help HEAT UP your marketing?
CALL TODAY: 814-636-0152