If you can’t state your position in eight words or less, you don’t have a position. – Seth Godin
More important than a detailed marketing plan is the simple and effective message you want to send. Don’t bog it down. Say it simply.
HERE IS MINE:
Let me help you with your creative marketing.
814-636-0152
The greatest enemy of a good plan is the dream of a perfect plan. Carl Von Chosewitz
Listen – do you want your marketing plan to succeed? Do you want your website to help you reach potential clients? Do you want your social media plan to be a success? Then do it – imperfections and all. Don’t worry about whether or not it’s perfect… just do it.
Don’t find customers for your products, find products for your customers. -Seth Godin
I think sometimes the most important thing to understand about marketing is that it’s not about bringing your idea to market – but rather determine what the market is – and then coming up with an idea the market wants.
Don’t try to sell ice to eskimos!
We have a strategic plan. It’s called DOING THINGS. – Herb Kelleher – Southwest Airlines
This certainly doesn’t negate the POWER of having a strategic plan… but it does make a great point. Don’t just make a plan. DO IT.
Need help getting your marketing plan together and off the paper? Holler at yerr boy. (turn of the century gangster speak for CALL ME) 814-636-0152
One of the things my dad always taught me is:
Son, You can learn something from EVERYONE. Take the time to listen to people. Everyone – even the crazy ones, or the ones that might not seem so smart, or the ones who are mean to you – have something to offer.
More important than my dad SAYING this, was they way dad MODELED this for me. Everyone knows my dad. Almost everyone likes my dad. Because he treats people like they matter to him. (BECAUSE THEY DO!)
This quote from Leo Burnett is great:
What helps people helps business.
Because it’s so true! Imagine the state of our economy if everyone who did business did it with PEOPLE in mind?
I don’t mean to get preachy or to sermonize – but the truth is – we need a moral compass guiding our business. We need to do business with the idea that “people matter” as a guiding principle. If we don’t – our success is hollow. I think of the movie “Wall Street” that played on an endless cable television loop when I was a kid. Those people treated each other terribly! I’m sure they were loaded with cash – and there are many who are loaded with cash who got their while acting like buttholes. But I can’t imagine that life would be GOOD if I did that. I can’t imagine my success would be worth it.
And then I think of Apple.
I don’t mean to be a fan boy. Forgive me for sounding as such. In fact… to qualify – I can’t stand the iphone.
But EVERY SINGLE TIME that I call Apple for support on my macbook – they go OUT OF THEIR WAY to make me feel special. I speak to a native English Speaker who can understand me. My time talking to computers is minimal. They always provide excellent service, and they convey to ME that it’s their pleasure to do so.
I also think of Chik-Fil-A.
I’m not a fast food fan. I’d rather eat at an independently owned place…. unless I’m near a Chik-Fil-A. Say what you want about their politics… but when I’ve never seen a teenage girl so HAPPY to feed me chicken and to clean up a spilled milkshake. In fact, she brought us a free milk shake to replace it, and apologized several times about the spill – despite the fact that WE spilled it! And then when I said “Thanks” – she smiled and said, “It’s MY pleasure.” (And I think the really meant it.
The best (and simplest) marketing you can do is just simply to treat people well. Do your business with the goal of helping people, and they WILL come back, and they WILL tell their friends.
How can you put people first in YOUR business? What are some things that might need to change in your business operations to make that happen?
Think like a wise man, but communicate in the language of the people. – William Butler Yeats
Remember that in your communication – the only thing that matters is what THEY hear. THEIR perception is reality. So while you might have MEANT to say one thing – if they are hearing another… than your message was not communicated!
Need help getting YOUR message out there?
Holler at me.
814.636.0152
The AIM of marketing is to get customers to know, like, and trust you.
With that in mind – it’s a little easier to measure the success of your marketing. DO they know you ? DO they like you? Do they trust you?
I’ll also throw this out there – you have to be like-able. You have you have to be trustworthy. If you are – then your marketing lets people KNOW this.
Need some help? Give me a call.
814-636-0153
Business has only two functions: marketing and innovation. -Milan Kundera
With this in mind – what is your company doing to MARKET itself?
How are you INNOVATING that market?
I’d love to know! Leave a comment!
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does! – Stewart Henderson Britt
Need help with your advertising? I’ve got options. Get in touch with me. 814-636-0152
Great Wisdom not applied to action and behavior is just meaningless data. – Peter Drucker
I’ve always been a fan of this quote by Peter Drucker.
Do you want to succeed? Do you want to tour business to be the best? Do you want your LIFE to mean something?
Soak up wisdom… and then apply it. Because if you don’t let wisdom affect your actions and your behavior… it’s just a pile of worthless data…
