What Every Website Needs: Part 2: A Blog #MarketingMonday

In this five part series of blogs, we’re going to talk about what your website needs. There is a lot more than five things that your website needs, but we’ll talk about five to get you started. These things will help elevate your website from just a placeholder and a business expense to a useful and productive part of your business that well help you GENERATE income.

2. Blog

Everyone says, “You need to blog!”
But you might not have any idea what that means, or you might not think that you have the time to do it. I’m not going to jump into HOW to setup a blog. If you don’t have a blog on your site yet – you need to know that setting it up DOES take a bit of expertise to set it up. At the risk of sounding self-serving – I can help you set up a blog, but I will have to charge you to do it. A LOT of people, though, have a blog, or a news section on their site, and they just never update it.

“I don’t have the time to blog!” They say!
To be honest, this post was written along with about 26 weeks worth of blogging – all in about a four-hour period. In one afternoon, I did a half a year’s worth of blogging.

The good news about MOST blogging platforms, is that you schedule your posts. You don’t need to keep coming back. You can work ahead and get it done in advance.

A. Do it. Schedule it. Then just make it happen. If you put it off, you’ll never get it done.
B. Start with a plan. You can split your blogs up into 4 week or 6 week series, and then just break those up into small three or four paragraph articles. THEY DON’T HAVE TO BE LONG. Just write a few sentences.
C. What do you write about? Think VALUE ADDED CONTENT. Write something that answers questions about your business. Write a quick article that tells your clients/customers how to get more out of your services, or how to use your products. Maybe you blog is a list of your weekly or monthly specials! Just get SOMETHING on a plan.