Wednesday Wisdom – Content

Here’s some Wednesday Wisdom for you!

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
-David Ogilvy

Ogilvy was one of the greatest advertising men of the 20th century – back in the “Mad Men” days. He singlehandedly developed ad campaigns that sold millions.

He’s stressing that the most important part of your advertising is not how it looks – but what it says.