If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land #wednesdaywisdom

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land

Facebook’s changes have definitely impacted the way social media works for advertisers and marketers. What does it mean for you?

Facebook will be making it harder for posts that push products or app installs, offer entry to promotions or sweepstakes or re-use the same content from advertisements to make it into the News Feed. Essentially, Facebook is saying: 1. If it feels like an ad don’t bother posting it in the social stream and 2. if you want to reach customers with a promotional message buy a ad.

That message from Facebook shouldn’t come as a surprise; the company has been signaling for years that its users prefer higher quality content and that it will always optimize for better user experiences.

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land