Holiday Marketing Basics: Following Up

Holiday Marketing Basics: Following Up

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

If someone gives you their email address – send them a personal note asking them how their experience was!

Follow up after gathering your email addresses, and you’ll reap the benefits.

Have you had a conversation with someone that was interested in your service or product that you haven’t heard from in a while? Follow up! Even during the holidays – even if they say no – it’s a chance to wish someone a happy holiday and to build a relationship. They’ll call you when they need you – but it helps if they remember you, and feel like you care about them. (PS – it helps if you ACTUALLY care…)