Thomas Carlyle on doing good work – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
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The Ultimate Guide to Writing a Business Plan via Entrepreneur #wednesdaywisdom
The Ultimate Guide to Writing a Business Plan via Entrepreneur
Listen – I know how hard it is to stop what you are doing and write a business plan. But I’ll tell you – it really helps you set some direction for where you are headed, and how you plan to get there!
In many ways, your business plan can act as a map in an entrepreneurial landscape full of potholes, dead-ends and uphill paths. With a business plan, potential investors can clearly see what they’ll be getting into, and you’ll be better prepared to explain exactly why they should be a part of your vision.
The Ultimate Guide to Writing a Business Plan via Entrepreneur
Trust – Warren Bennis – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
HOT Marketing: Be Compelling
Hot Marketing: Be Compelling
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.
Your advertising needs to be compelling. It needs to COMPEL your target to become your customer.
What compels people? Lots of things! Appealing to their emotions, their lusts, their values, their fears, etc.
You can compel someone based on their positive and their negative emotions, by the way.
I’ve noticed a trend in the last few months that I’ve found interesting. Ads appealing to people with positivity – check these out….
Mcdonalds
Oreo
Coca Cola
Whatever it is you do… make sure that you communicate your message clearly, and that you connect with people.
Tune in next week for “Hot Marketing: Be Specific”
Subscribe so you don’t miss the next post!
Taking Risks – Peter Drucker – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media via Buffer #wednesdaywisdom
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media via Buffer
Benchmarking is a way of looking at your stats, side-by-side with a meaningful standard. Here’s how to add benchmarking to your social media analysis and step-by-step on how to set up benchmarks for your social accounts.
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media via Buffer
HOT Marketing: Be Appealing
Hot Marketing: Be Appealing
Want to make your marketing stand out? Want your marketing to be HOT instead of freezing cold? This month, Hatcher Media will tell you just what makes marketing HOT.
I talk a lot about the importance of good design, and not just because I am a designer. I firmly believe that people are attracted to beauty. They are drawn to attractive people, places and things. And so you need to keep that in mind before you type up that flyer in Microsoft Word (complete with Comic Sans) and just throw an image that you stole from Google on it.
If the purpose of that flyer is attracting more business – it’s not going to cut it. If you can’t design it well – then pay someone to do it. If you can’t afford to pay to design it well – then you need to do some research and learn to design it well yourself.
Quick tip if you are going to do it yourself. Bounce it off someone who is going to tell you exactly what they think. That friend that always says the wrong thing at the wrong time? Your critical mother-in-law? Yeah. Those ones. Ask THEM what they think of the design – and they’ll gladly give you some advice to make it better.
Tune in next week for “Hot Marketing: Be Compelling”
Subscribe so you don’t miss the next post!
These calls to action are not just something nice on your marketing. These are the most important part. Your marketing pieces need to tell people what to do!
I’ve tested a lot of ads. The most effective ads are ones that say “Call Us Today! 814-636-0152” Why? Because if you’ve captured someone’s attention in your ad, you’ve compelled them, and they want to respond – your specific call to action gives them direction and permission to do so!
Note: Never ever ever forget to provide your contact information. (I see this all the time)
And ALWAYS make your call to action CLEAR, CONCISE, SPECIFIC, and BOLD!
Want to know more about how Hatcher Media can help HEAT UP your marketing?
CALL TODAY: 814-636-0152
Neglect – Rose Kennedy – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
7 Startup Habits Worth Keeping No Matter How Big Your Business Grows via Entrepreneur Magazine #wednesdaywisdom
7 Startup Habits Worth Keeping No Matter How Big Your Business Grows via Entrepreneur Magazine
There are things you are doing now with your small business that you need to keep doing. Check out this great article on 7 habits to keep doing!
Your startup is not meant to be a startup forever. Eventually, it’s meant to become a larger company with a more sustainable plan of action. And as you move further along that road, you will undergo a lot of changes.
Most of these changes will be for the better. No more working from coffee shops or living rooms, no more late nights fixing bugs, larger teams and more resources, less financial insecurity, more customers and the ability to plan the future better.
But there are also things that helped your business move forward that you shouldn’t try to change.
7 Startup Habits Worth Keeping No Matter How Big Your Business Grows via Entrepreneur Magazine
