Kotler – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
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Holiday Marketing Basics: Communicating Special Hours
Holiday Marketing Basics: Communicating Special Hours
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
The Holidays mean different hours. You’ve got to let people know if you are going to be open later, closed for a christmas party, etc.
By the way – I have been surprised to see many retail businesses CLOSED during the evenings leading up to Christmas. From Thanksgiving until Christmas Eve – you need to be open at every opportunity…. You won’t make any money if you are closed.
How do you tell everyone about your special hours?
1. Email
2. Signs on the door
3. A flyer handed to customers as they leave the store
4. Your website.
5. Your social media.
Keep reminding people that you are going to be open late – in every avenue of communication that you have! The same about being closed!
Ogilve – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
Holiday Marketing Basics: Windows
Holiday Marketing Basics: Windows
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
Businesses with storefronts have the ability to do something that could really draw a crowd! Remember that scene at the beginning of A Christmas Story where Ralphie and the rest of the neighborhood are staring into Gimbel’s Department Store windows? What if you could come up with something creative for your holiday display that gathers the same kind of attention?
Many communities have a big “Downtown Shopping” night – if you know of a such an event – schedule a live nativity – or something special to capture the attention of the window shoppers!
Don’t forget a sign with your web address, invitation to your facebook page – or promoting your special offer!
The Aim of Marketing – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
Holiday Marketing Basics: Following Up
Holiday Marketing Basics: Following Up
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
If someone gives you their email address – send them a personal note asking them how their experience was!
Follow up after gathering your email addresses, and you’ll reap the benefits.
Have you had a conversation with someone that was interested in your service or product that you haven’t heard from in a while? Follow up! Even during the holidays – even if they say no – it’s a chance to wish someone a happy holiday and to build a relationship. They’ll call you when they need you – but it helps if they remember you, and feel like you care about them. (PS – it helps if you ACTUALLY care…)
Things we’re thankful for… Blogs
As we’re entering the holiday season, and as we’re reminded of the beauty and power of simply saying, “Thanks,” I want to take a minute to reflect on what we’re thankful for at Hatcher Media.
I’m thankful for Blogs. Here’s a list of blogs and websites that I follow – these help encourage me on my journey and equip me in my business.
A Taste For The Woods: http://www.atasteforthewoods.com
Justin Willoughby.com http://www.justinwilloughby.com
The Art of Manliness: http://www.theartofmanliness.com
Jon Acuff: http://www.acuff.me
Seth Godin: http://sethgodin.typepad.com/
Fast Company: http://www.fastcompany.com
Entrepreneur Magazine: http://www.entrepreneur.com
Reputation – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
3 Ways to Get Tons of Users Fast via Inc.com #wednesdaywisdom
3 Ways to Get Tons of Users Fast via INC.com
Some great advice for getting your product in front of people!
Ask experienced founders and they’ll all tell you the same thing–building a phenomenal product is only half the battle. You can’t make it without having something great to offer customers, but you also can’t make it without customers. Marketing is just as important as your product or service.
Holiday Marketing Basics: Leveraging Your Special Offers
Holiday Marketing Basics: Leveraging Your Special Offers
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
If you are going to offer a coupon or a special offer – make sure you do something to leverage it!
What do you mean, Josh, you crazy elf?
I mean – get an email address. Train your checkout staff to ask everyone for their email. Make coupons only valid with email address. Offer a discount if they sign up for your newsletter or join your facebook page.
Why? because this is PERMISSION MARKETING. It gives you a chance to sell something to them next month, when the holidays are over!
