Repeat Customers – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
Blog
How to Create a Successful Blog Strategy: A Step-by-Step Guide – via Hubspot #wednesdaywisdom
How to Create a Successful Blog Strategy: A Step-by-Step Guide via hubspot
We talked a lot about this kind of thinking back in January when we hosted Blog Camp 2015 – where we worked with several bloggers to make a blog plan and get a whole year’s worth of blogs written and scheduled. This article adds a lot of other great info.
We’ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. Many of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important — and this is especially true for businesses who are blogging to get found on the internet.
It isn’t enough to simply have a blog — businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.
Why WordPress? It’s effective for Search Engine Optimization (SEO)
WordPress is one of the leading platforms for web development – and it’s definitely the best way to get your website built.
Hatcher Media works exclusively with WordPress for website design, and one thing we’ve seen is that it yields excellent and effective Search Engine Optimization.
I highly recommend using the Jetpack Plugin and setting up the Advanced Distribution Feature – as well as the Yoast SEO plugin – which can help you measure your site, and see what kind of ranking each post can get!
Even without the extra plugins, the way WordPress is built is structured well for SEO – assigning categories and tags to posts to assign them to keywords.
Many of my clients have seen tremendous SEO results because of WordPress!
The Most Important Things In the World – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
5 Signs that You Need a New Logo via Entrepreneur Magazine #wednesdaywisdom
5 Signs that You Need a New Logo via Entrepreneur Magazine
“A logo is your business’s public face,” says Patrick Llewellyn, president and CEO of 99designs, a graphic design firm where businesses hold online contests to find new logos. “If it doesn’t represent your business at its core, it’s time for a change.”
Now – I’m not a fan at ALL of 99designs – but there’s some great thought here about logos. Check it out!
Why WordPress? It’s simple to use for updating your site
If you are wondering about using WordPress as a Content Management System for your website, there is definitely a reason that Hatcher Media works with it exclusively.
The fact that it is simple – and allows a novice to keep a site updated is one of it’s biggest selling points.
If you know how to use facebook, gmail, and a word processor like Microsoft Word – then you can keep your website updated. There is a reasonable learning curve, and I’m usually able to show my clients how to update in under an hour.
That being said – installing, configuring, designing, and troubleshooting your site really needs to be done by a professional. The behind the scenes stuff takes some experience and knowledge – and if you get into the inner workings, you can break your site! I have found that the wordpress forums have been a great resource for finding answers to common breaks – but for what you NEED to do with your site on a daily/weekly basis – it’s fairly basic.
Updating your blog and your static pages is not complicated, and you can even download the wordpress app on your phone!
The Extra Mile – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
Why WordPress? It allows for beautiful design
If you are thinking about a website – you’ve probably heard a pitch for all kinds of Content Management Systems, and why theirs is the best. After years of trial and error, I’ve settled on one platform above all the others: WordPress
There are a number of reasons that WordPress is king – and over the next few weeks, we will discuss those together. Today, I want to focus on what I think is the most important feature:
Design.
WordPress sites don’t all look pretty, but there are some amazing things that you can do with it. Let me show you some examples of websites that Hatcher Media has designed using wordpress.
http://www.nannenarboretum.org
http://www.reisscountryproperties.com
http://www.justinwilloughby.com
http://www.patruckingins.com
I usually work with a theme pack that I purchased that has great support, beautiful clean design, and that are highly customizable – so that I can make each site unique and relevant to my clients’ target audience.
Why Not? – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
5 Ways Dreamers Can Become Doers via Entrepreneur Magazine
5 Ways Dreamers Can Become Doers via Entrepreneur Magazine
Check out this great article about transitioning from a Dreamer to a Doer – I know how EASY it is sometimes to get caught up in the dream – and not in the doing. I’ve got a LOT of ideas for side businesses to start – but the truth is – if I focus – I can prioritize and build those ideas over time.
Remember that being a doer isn’t necessarily better than being a dreamer. You need both to succeed.
If you’re really off kilter and have a lot more dreamer tendencies, it’s time to take action. Here are some of the easiest, quickest ways to embrace your inner doer so your dreamer can take a little break. Remember, without a comprehensive, balanced approach you’ll just keep going in circles: