Branding Basics: Philosophy

People often associate your “brand” with your logo – but branding is really about more than that.
Branding is happening whether you intend it to or not – it’s the SUM of all of your communication parts, including the reception of that communication, and the image of your company in the mind of your target audience.

Before you start throwing fonts and colors at a logo – you need to know what your branding philosophy is.
Who are you, and why do you exist?
What do you want your target audience to think about you?
How do you want to be portrayed in the marketplace?

As you define these things, you want to make sure that you are communicating them across all of your marketing is consistent. Not just the message, but the design itself needs to have that consistency.

Tune in next week for Branding Basics: Logo
Do you need some help with your branding? Let me know!
Josh Hatcher
mail@joshhatcher.com