Making More – Henry Ford – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
Josh Hatcher
About Josh Hatcher
Posts by Josh Hatcher:
25 Reasons Your Business Should Switch to WordPress via Entrepreneur Magazine #wednesdaywisdom
25 Reasons Your Business Should Switch to WordPress via Entrepreneur Magazine
Whether you’re a blogger or just launching a new online business, the fact that WordPress is 100 percent free is extremely beneficial. Best of all, you never have to worry about hidden charges if your site becomes more popular than expected. WordPress will always be free for you to use.
On top of that, WordPress is also open source. This means that you can improve or alter the source code to create the right site for your needs.
I work exclusively with wordpress for website design. This article explains my reasons why.
Marketing on Autopilot: Planning Ahead So You Can Vacation
I’ve noticed that sometimes, I get behind on my own marketing. Blogging, Social Media, Email Newsletters, etc. can just get tossed by the wayside when I get busy, or when I want to enjoy some time with my family while they are on summer vacation.
What if you could put it on autopilot?
You can – and it starts simply. Make a plan, and work ahead.
If you aren’t working ahead with your blogging and your social media, then you need to carve out a time to write some content, and make your plan for how you are going to distribute that content.
I like to start making my plan by using Google Sheets or an Excel Spreadsheet.
I lay out my first column with dates, like a calendar, and then each column will be fo my various social media and marketing outlets. Short posts, or blog titles and topic will go in each cell – so that I can lay out what will post when and where.
If you work ahead enough on your plan – you do what you need to execute that plan – you can put that marketing on autopilot and let it do the work!
Tune in next week for “Marketing on Autopilot: What to Write About”
Subscribe so you don’t miss the next post!
A Navy SEAL’s 5 Entrepreneurial Leadership Lessons From 2014 via Entrepreneur Magazine #wednesdaywisdom
A Navy SEAL’s 5 Entrepreneurial Leadership Lessons From 2014 via Entrepreneur Magazine
First of all – Navy Seals are awesome. And I love this Navy Seal’s take on leadership. Check it out.
Nowhere else is the old saying “time is money” more applicable than in entrepreneurship. Every waking moment (and sleeping moment, for that matter) for a startup founder is spent thinking about survival: how to solicit more clients, how to expand the client list, how to convert passersby into paying customers. There’s only so much time in the day, and it’s never enough.
A Navy SEAL’s 5 Entrepreneurial Leadership Lessons From 2014 via Entrepreneur Magazine
Steve Jobs on Innovation – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
Amazingly Creative Advertising from GE – Check it out
There’s a lot that I could say about this – but instead – I’ll just let you enjoy creativity at work.
Branding Basics: Website / Social
Your website and your social media neet to accurately represent your brand.
That means your logo / branding colors / verbage needs to be present and consistent.
Your blog and your social media can be very effective in terms of creating repeated and consistent communication of your brand.
For example- if you operate a car detailing business – and your slogan is “Sparkling, from the bottom to the top!” you can find ways to work that into all of your web / social content! The more you communicate it – the more it sticks in the minds of your target!
Tune in next week for Marketing on Autopilot
Do you need some help with your branding? Let me know!
Josh Hatcher
mail@joshhatcher.com
Branding Basics: Collateral
There are so many things that you might need to market your business. Flyers, brochures, business cards, email newsletter templates, websites, billboards, etc.
We call these designed elements “Marketing Collateral.” While you may refresh these designs fairly often – it’s a good idea to make sure that there is some branding consistency across the board. Colors, textures, fonts, slogans, etc. should relate to each other.
Maybe you use different campaigns frequently – which means your designs may change. You might still want to layout certain rules or a “styleguide” that brings that consistency across the board.
Tune in next week for Branding Basics: Website/Social
Do you need some help with your branding? Let me know!
Josh Hatcher
mail@joshhatcher.com
