The Dog Days of Summer Marketing: Blogging

 
The Dog Days of Summer Marketing: Blogging
In the heat of August, it’s often easy to get lazy with your marketing. “Eh – we’ll start back up again in the fall!” Instead – why not find ways to try something new this month!

Last week I mentioned that the tradition of “back to school” in the fall is something that seems to resonate across out culture – even if we aren’t going back to school, and if we don’t have kids. As summer comes to a close – people are thinking less about the “freedom” of summer, and about getting back to the grind. This is something to keep in mind as you thinking about blogging.

Post “back to school” specials, or talk about the new fall tv lineup. Talk about fall sports like football – and use the excitement of starting something new to drive the feel of the posts that you write!