holida

Holiday Marketing Basics: Windows

Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

Businesses with storefronts have the ability to do something that could really draw a crowd! Remember that scene at the beginning of A Christmas Story where Ralphie and the rest of the neighborhood are staring into Gimbel’s Department Store windows?  What if you could come up with something creative for your holiday display that gathers the same kind of attention?

Many communities have a big “Downtown Shopping” night – if you know of a such an event – schedule a live nativity – or something special to capture the attention of the window shoppers!

Don’t forget a sign with your web address, invitation to your facebook page – or promoting your special offer!