The Rock on Success – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
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If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land #wednesdaywisdom
If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land
Facebook’s changes have definitely impacted the way social media works for advertisers and marketers. What does it mean for you?
Facebook will be making it harder for posts that push products or app installs, offer entry to promotions or sweepstakes or re-use the same content from advertisements to make it into the News Feed. Essentially, Facebook is saying: 1. If it feels like an ad don’t bother posting it in the social stream and 2. if you want to reach customers with a promotional message buy a ad.
That message from Facebook shouldn’t come as a surprise; the company has been signaling for years that its users prefer higher quality content and that it will always optimize for better user experiences.
If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? via Marketing Land
Holiday Marketing Basics:Traditional Media
Holiday Marketing Basics:Traditional Media
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!
Traditional Media is often neglected by advertisers because advertising rates are expensive, and the old model is not always effective. How can you turn it up this holiday season?
1. Sign up for a “Christmas Greeting” on the radio or tv. They are a great way to get your name out there, and often at a discounted price.
2. Do an insert in your local newspaper that features your Christmas specials! Full Color Pictures are a must!
3. Direct Mail – Christmas Cards!!!!! (include a coupon, free gift, or special offer as a special gift!)
What are some ways to use these for free?
Email a quote and a soundbyte (just record your quote on your phone or computer) to your local radio and newspaper on Black Friday to tell them how busy you are. Send an invite to the TV station to come interview you in the middle of the holiday rush. Answer questions like: What is your best selling item this christmas? Are people spending more cash than normal this year? What do you think of businesses open on Thanksgiving?
You might get some of this PR coverage – you might not – but you definitely won’t if you don’t send them SOMETHING!
Things we’re thankful for… Google Drive
As we’re entering the holiday season, and as we’re reminded of the beauty and power of simply saying, “Thanks,” I want to take a minute to reflect on what we’re thankful for at Hatcher Media.
While I have a version of Microsoft Office for Mac that I purchased a while back – I’ve found myself working more and more with Google Drive (Docs and Sheets) for much of my work. I can save and share documents easily, collaborate with other staff, volunteers, interns, and clients. I can access my files on any device or machine.
It’s brought a level of simplicity and clarity that I never had before! Thanks Google!
Patton – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
What Every Leader Can Learn From Banksy via INC.com #wednesdaywisdom
What Every Leader Can Learn From Banksy via INC.com
I’m a huge fan of urban art and graffiti. Banksy is a hero of mine. While I don’t intend to deface any property – I still love his art. Check out this great article!
What Every Leader Can Learn From Banksy via INC.com
Things we’re thankful for… Freshbooks
As we’re entering the holiday season, and as we’re reminded of the beauty and power of simply saying, “Thanks,” I want to take a minute to reflect on what we’re thankful for at Hatcher Media.
One of the things we’re very thankful for is Freshbooks. If you have ever been fortunate enough to recieve an invoice from us – you’ve seen Freshbooks at work.
Basically – it’s an online accounting and invoicing system – much like Quickbooks – but web-based. I have an annual fee to use it – but that fee has paid for itself by taking care of recurring annual invoices (like webhosting) that I would have been forgetting!
If you need an accounting system – give Freshbooks a chance. It’s great stuff! I’m thankful for it’s simplicity, and their great customer support!
Twain on success – #thinkbigthursday
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
What You Need to Know About Grabbing Your Domain Name via INC.com #wednesdaywisdom
What You Need to Know About Grabbing Your Domain Name via INC.com
Whether you are ready to have a website or not – you definitely need to grab your domain name NOW. Here’s soem advice.
The desperation to find an available domain name has gotten so extreme that a grammar checking and proofreading company is calling itself Grammarly. At least they got the dot com. Loverly and Respondly used .ly to nab their sil.ly domain names. In case you missed the memo, .ly is the country-specific domain extension for Libya. Serious.ly. I’ve been to Libya and even I didn’t know that.
What You Need to Know About Grabbing Your Domain Name via INC.com
Things we’re thankful for… Good Clients
As we’re entering the holiday season, and as we’re reminded of the beauty and power of simply saying, “Thanks,” I want to take a minute to reflect on what we’re thankful for at Hatcher Media.
First of all – we’re thankful for Good Clients. Clients who communicate their needs to us – who give us a shot to help them market their business. Clients who have dreams and goals, and invite us to be a part of making them happen.
We’re thankful for the opportunity to help those clients think new thoughts, dream new dreams, and take big hairy ideas and make them money in their pockets and food on their tables.
We’re thankful that those good clients say thanks back to us by paying their invoices on time, so we can put food on OUR table too!
We’re also thankful for good clients who help spread the word to their friends and neighbors about the service we give them.
Most of my clients become my friends. And this makes owning and operating a business worth the effort and energy. Thank you, friends, for thinking of Hatcher Media.
