SCARIEST Marketing We’ve Ever Seen – Earth Justice

October 19, 2015 in Blog, Marketing Monday

the scariest marketingAs a design / marketing person – and as a person with an undiagnosed slight case of O.C.D. – there are often marketing campaigns that physically cause me pain. By the way- our Rainbow Graphic for this is a perfect example – it uses the fonts I hate the worst – and it illustrates that design CAN be bad, and that it matters. Throughout the month of October, as we get closer to the spookiness of Halloween – we’re look at some of the SCARIEST marketing pieces that I’ve ever seen!

Earth Justice

 

 


First of all – I understand that non-profit public service announcements are usually created by an intern with a macintosh – rather than by a professional. However – this PSA plays while I’m watching Hulu almost every night.

Why is it bad? It’s too much generic stock video that’s completely unrelated to it’s theme.

It reminds me of these fictional commercials for Veridian Dynamics that were featured in the show Ted (a great binge watch on Netflix, if you are up for it.)


http://www.youtube.com/embed/Q_bPobs8T5w?list=PLB5CC5B5C50D59DF8

If you want to get me to care about Earth Justice – tell me a story. Give me a real interview with a real person that tells me what you really do. Then I can believe in it.

Dreams and Goals – CS Lewis – #thinkbigthursday

October 15, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

 

How to Get Media Coverage For Your Startup via Inc.com #wednesdaywisdom

October 14, 2015 in Blog, Wednesday Wisdom

How to Get Media Coverage For Your Startup via Inc.com

Remember – PR and Publicity are advertising that you really don’t need to pay for – you just have to find a way to make your company “newsworthy”… this article has some great ideas!

Media coverage has now become more challenging to get, particularly for a new start-up. Within a world in which anybody may push and promote themselves on the Internet through traditional media and social media, journalists are reluctant to give coverage to just anyone.

How to Get Media Coverage For Your Startup via Inc.com

SCARIEST Marketing We’ve Ever Seen – London Olympics Logo

October 12, 2015 in Blog, Marketing Monday

As a design / marketing person – and as a person with an undiagnosed slight case of O.C.D. – there are often marketing campaigns that physically cause me pain. By the way- our Rainbow Graphic for this is a perfect example – it uses the fonts I hate the worst – and it illustrates that design CAN be bad, and that it matters. Throughout the month of October, as we get closer to the spookiness of Halloween – we’re look at some of the SCARIEST marketing pieces that I’ve ever seen!

2012 London Olympics Logo

2012-london-olympic-logo
Oh my word The Olympics for some reason seem to be the heroes of missing the mark when it comes to graphic design. The London Olympics proved this true with a logo that just doesn’t make any sense.

What are the shapes? Why does it look like the drop shadow is coming from two different light sources? Why is a multimillion dollar global event producing work that a sixth grade could have created?
london-logo

5 Ways to Amplify your Content via Inc. Magazine #wednesdaywisdom

October 7, 2015 in Blog, Marketing Monday

5 Ways to Amplify your Content via Inc. Magazine

What if your website content could have extra value?

Content is king in today’s online marketing world with new search engine algorithms that promote websites with well-written, quality content over others.

5 Ways to Amplify your Content via Inc. Magazine

SCARIEST Marketing We’ve Ever Seen – Seiko “Progress” Ad

October 5, 2015 in Blog, Marketing Monday

the scariest marketingAs a design / marketing person – and as a person with an undiagnosed slight case of O.C.D. – there are often marketing campaigns that physically cause me pain. By the way- our Rainbow Graphic for this is a perfect example – it uses the fonts I hate the worst – and it illustrates that design CAN be bad, and that it matters. Throughout the month of October, as we get closer to the spookiness of Halloween – we’re look at some of the SCARIEST marketing pieces that I’ve ever seen!

Seiko “Progress” Ad

Seiko – Progress to Seiko from Worldtempus.com on Vimeo.

This ad frequently shows up when I’m watching Hulu – and physically hurts.
1. I don’t know who any of these spokespeople are – other than Youtube tells me it’s “Hope Solo” – Who is she? Is she the daughter of Han and Leia?  (Nope – because then I’d know her)

Regardless – the people in this ad don’t “sell” it – they act like they’ve never been on camera before – and it just doesn’t feel right…

Wisdom Produces Something – or else…

October 1, 2015 in Blog

Camera 360

The Clock – #thinkbigthursday

October 1, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

 

Advertising University: CPC (Google Ads) 101

September 28, 2015 in Blog, Marketing Monday

Advertising University: CPC (Google Ads) 101


I hear horror stories all the time from business owners who say, “I’ve spent thousands of dollars on XX (type of advertising) and I’ve never had a single call from it!” I think the key is in learning how to make the most of that advertising, so you can reap the benefits.

I am often asked about Cost Per Click Advertising with Google – and I’ll let you know – if you are hoping to snag people who are using google to find you – this can be an effective tool.

If you’ve never done it before – Google has a phone number – and they will walk you through the process. They will also often give you $50, $75, or even $100 if you spend your first $25 with them.

I don’t recommend using Google Ads unless your site is optimized, and unless you’ve got it just the way you want it. You may want to have a marketing specialist like myself look over the site – to make sure it’s ready to capture leads, and direct people to spend money!

Ultimately, what Google Ads do is give you more opportunity for people to find you when they are searching for you. Google your keywords to see if any competitors are showing up – because if they are spending money – then you need to be doing the same!

Ayn Rand – #thinkbigthursday

September 24, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!