The Plan – #thinkbigthursday

December 31, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

 

Holiday Marketing Basics: After the Holidays!

December 28, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: After the Holidays!

holiday marketing basicsHolidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays?

Don’t think that just because you are done with Christmas that you are done with marketing!
A lot of people got gift certificates and CASH for Christmas – especially kids and teenagers! Guess what – before they go back to school the first week in January – their parents are going to take them shopping to spend their Christmas money – and yet – I don’t often see ads speaking to this.

What if you KILLED it with marketing that starts on December 26th and tries to capture parents and kids wanting to spend Christmas money? I bet you would make almost as much as you did the month before Christmas!

Help People – #thinkbigthursday

December 24, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

Camera 360

 

Holiday Marketing Basics: Heartfelt Sentiments

December 21, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: Heartfelt Sentiments

holiday marketing basicsHolidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

There’s a battle over saying “Merry Christmas” vs “Happy Holidays. I could honestly care less. I celebrate Christmas, because I’m a Christian. I’m not going to be offended if someone wishes me Happy Solstice. They shouldn’t be offended if I wish them a Merry Christmas! Wishing people nice things is good. We should say THANKS. 🙂

Let me encourage you to tell your employees to be gracious, and to wish people a heartfelt greeting for whatever their own individual holiday is. Tell them to be polite if people are offended.

Using your social media, email newsletter, blog, newspaper and radio ads – make it a point to offer some sweet heartfelt greetings about the holidays. Touch people’s hearts. Stir their emotions. These are things many people are already feeling around the holidays – love, nostalgia, joy, etc. Tap into the emotions they are feeling – or if they are feeling stress, fear, anxiety, etc… tap into those emotions and OFFER hope, love, joy, peace – and you’ll win their hearts.

Your competition in business is seldom the enemy. Your enemy is the attitudes and mindsets in your potential customers that keep them away from you. The battlefield is in the minds of your potential customers, and the enemy is not a competing business. You want to win? Win the hearts and minds of people. Stir their emotions, touch their hearts, change their minds.  Then they’ll give you money. They’ll THROW money at you.

Kotler – #thinkbigthursday

December 17, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

 

Holiday Marketing Basics: Communicating Special Hours

December 14, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: Communicating Special Hours

holiday marketing basicsHolidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

The Holidays mean different hours. You’ve got to let people know if you are going to be open later, closed for a christmas party, etc.

By the way – I have been surprised to see many retail businesses CLOSED during the evenings leading up to Christmas. From Thanksgiving until Christmas Eve – you need to be open at every opportunity…. You won’t make any money if you are closed.

How do you tell everyone about your special hours?
1. Email
2. Signs on the door
3. A flyer handed to customers as they leave the store
4. Your website.
5. Your social media.

Keep reminding people that you are going to be open late – in every avenue of communication that you have! The same about being closed!

Ogilve – #thinkbigthursday

December 10, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

 

Camera 360

Holiday Marketing Basics: Windows

December 7, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: Windows

holiday marketing basics
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

Businesses with storefronts have the ability to do something that could really draw a crowd! Remember that scene at the beginning of A Christmas Story where Ralphie and the rest of the neighborhood are staring into Gimbel’s Department Store windows?  What if you could come up with something creative for your holiday display that gathers the same kind of attention?

Many communities have a big “Downtown Shopping” night – if you know of a such an event – schedule a live nativity – or something special to capture the attention of the window shoppers!

Don’t forget a sign with your web address, invitation to your facebook page – or promoting your special offer!

The Aim of Marketing – #thinkbigthursday

December 3, 2015 in Blog, Think Big Thursday

#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!

Camera 360

 

Holiday Marketing Basics: Following Up

December 2, 2015 in Blog, Marketing Monday

Holiday Marketing Basics: Following Up

holiday marketing basics
Holidays are often a time when small retail businesses go from “red to black” – and a lot of that has to do with how they do their marketing. How should you market for the holidays? Stick around each week till New Year’s and we’ll tell you!

If someone gives you their email address – send them a personal note asking them how their experience was!

Follow up after gathering your email addresses, and you’ll reap the benefits.

Have you had a conversation with someone that was interested in your service or product that you haven’t heard from in a while? Follow up! Even during the holidays – even if they say no – it’s a chance to wish someone a happy holiday and to build a relationship. They’ll call you when they need you – but it helps if they remember you, and feel like you care about them. (PS – it helps if you ACTUALLY care…)

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