niche marketing

Chris Anderson, author of “The Long Tail” says:

Increasingly, the mass marketing is turning in a mass of niches.

This is important to understand – especially when it comes to SEO.

You will NEVER dominate a short keyword in a national market.

There are a million companies that offer “landscaping”

So how do you expect to turn up on a nationwide search for “landscaping”?

However – there aren’t as many people who turn up under “landscaping services in Butte Montana”

“Long Tail” keywords are the keywords that have more words in them – so that you can dominate a smaller NICHE.

Find your NICHES – and then stack your blog full of those keywords!