5 Ways to Amplify your Content via Inc. Magazine
What if your website content could have extra value?
Content is king in today’s online marketing world with new search engine algorithms that promote websites with well-written, quality content over others.
As a design / marketing person – and as a person with an undiagnosed slight case of O.C.D. – there are often marketing campaigns that physically cause me pain. By the way- our Rainbow Graphic for this is a perfect example – it uses the fonts I hate the worst – and it illustrates that design CAN be bad, and that it matters. Throughout the month of October, as we get closer to the spookiness of Halloween – we’re look at some of the SCARIEST marketing pieces that I’ve ever seen!
Seiko “Progress” Ad
Seiko – Progress to Seiko from Worldtempus.com on Vimeo.
This ad frequently shows up when I’m watching Hulu – and physically hurts.
1. I don’t know who any of these spokespeople are – other than Youtube tells me it’s “Hope Solo” – Who is she? Is she the daughter of Han and Leia? (Nope – because then I’d know her)
Regardless – the people in this ad don’t “sell” it – they act like they’ve never been on camera before – and it just doesn’t feel right…
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
I hear horror stories all the time from business owners who say, “I’ve spent thousands of dollars on XX (type of advertising) and I’ve never had a single call from it!” I think the key is in learning how to make the most of that advertising, so you can reap the benefits.
I am often asked about Cost Per Click Advertising with Google – and I’ll let you know – if you are hoping to snag people who are using google to find you – this can be an effective tool.
If you’ve never done it before – Google has a phone number – and they will walk you through the process. They will also often give you $50, $75, or even $100 if you spend your first $25 with them.
I don’t recommend using Google Ads unless your site is optimized, and unless you’ve got it just the way you want it. You may want to have a marketing specialist like myself look over the site – to make sure it’s ready to capture leads, and direct people to spend money!
Ultimately, what Google Ads do is give you more opportunity for people to find you when they are searching for you. Google your keywords to see if any competitors are showing up – because if they are spending money – then you need to be doing the same!
#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
Oh, Snap! Instagram Has More Users Than Twitter.
This is interesting…
http://www.entrepreneur.com/article/240769?ctp=BizDev&src=Syndication&msc=Feedly
Forget SMART Goals — Try CLEAR Goals Instead via Inc. Magazine
I’m a big fan of SMART goals – but this makes a lot of sense to me too! Check it out!
Setting CLEAR goals can lead you to the real success that you and your team are aiming for.
Forget SMART Goals — Try CLEAR Goals Instead via Inc. Magazine
I hear horror stories all the time from business owners who say, “I’ve spent thousands of dollars on XX (type of advertising) and I’ve never had a single call from it!” I think the key is in learning how to make the most of that advertising, so you can reap the benefits.
Facebook ads can be a mystery – and I’ve seen a lot of people BLOW money on this – because facebook is gaming you.
http://www.businessinsider.com/facebook-advertising-fake-likes-2014-2
If you are going to pay for “likes” or interactions on your page – you want to pay for them from a real person who might buy from you.
How do you do this?
1. Target your ad to a specific geography. – Fake likes are often from overseas. You’ll get more real genuine likes if you target to the specific geographic area that is most likely to buy.
2. Don’t just “Boost Post” without checking the targeting and setting that right.
3. Don’t pay for “impressions” – pay for clicks, or pay for likes.
4. Bid a little lower or at the bottom of the recommended bid amount. You may get a little less exposure if someone else bids more – but you also won’t be paying more than you should.
5. Plan on budgeting a minimum of a dollar a day- and if you don’t want to do $30 a month – just run it so many days through the year.
6. Spend some time playing around with the ad maker – you can create campaigns without making them go live – so you can see what your options are.
7. Use facebook’s stock photos! They look great!
8. Be prepared for rejection – facebook won’t let you use pictures that are more than 20 percent text. Use your text for the text portion of the ad – not the photo.
Tune in next week. We’ll be discussing Advertising University: Cost Per Click (Google) 101
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#thinkbigthursday is our day to dream for something bigger than what we’ve got! So we’re gathering advice from people who have done more, gone farther, and we’re thinking big!
